Fundraising Details

Brahma AI, backed by Prime Focus Limited (PFL), has raised $150 million through an equity issuance led by Multiples. The funding values Brahma AI at a $2 billion post-money valuation. The company has received an additional $100 million of investor demand and is evaluating an upsize of the round to accommodate some or all of that interest.

Company Overview

Brahma AI is an AI-native enterprise technology company focused on audiovisual content across multiple industries including media & entertainment, sports, healthcare, and advertising. Its technology portfolio spans:

  • Enterprise content intelligence
  • Visual AI
  • Digital humans

The company works with leading global enterprises including Warner Bros, the NBA, and Mayo Clinic, and maintains strategic relationships with Google, Hakuhodo, and DNEG.

Ownership Structure

Following the financing, Prime Focus Limited will continue to be the largest economic shareholder of Brahma AI, holding approximately 66% of its economic ownership through its subsidiary DNEG. This ownership percentage accounts for dilution from the fundraise, ESOP pool, and Founder equity holding.

Operational Structure

Brahma AI will continue to operate as an independent company led by Founder & CEO Prabhu Narasimhan, with its own governance framework, board, and management structure.

Strategic Significance

The transaction creates two major growth engines for the PFL Group:

1. DNEG provides global leadership in VFX, animation, and high-end content creation

2. Brahma AI provides significant economic exposure to a rapidly scaling enterprise AI technology platform addressing markets beyond traditional media and entertainment

Management Commentary

Namit Malhotra, Founder & CEO of Prime Focus:

  • PFL enters a bold new phase of growth with two major growth engines
  • Brahma AI began by combining technology stacks and capabilities from DNEG, Metaphysic, and Prime Focus Technologies
  • The company was created as a new, independent technology company built for the AI era

Prabhu Narasimhan, Founder & CEO of Brahma AI:

  • The company has built an exceptional technology platform and world-class team
  • Ambition is to build the AI-native technology platform for enterprises to manage, understand, create, and transform audiovisual assets
  • Shortly launching interactive digital humans
  • Building Brahma to be model agnostic
  • Expanding into new use cases across sports, healthcare, and advertising
  • Plans to invest aggressively, build out Bay Area presence, and expand global go-to-market organization

Transaction Status

The transaction is subject to customary approvals.

About the Companies

Prime Focus Limited: A global integrated media and entertainment company spanning creative services, technology, and production, listed on BSE and NSE.

Brahma AI: A Prime Focus-backed, independently operated AI-native enterprise technology company focused on audiovisual content across multiple industries.