Company Overview

Prithvi Exchange (India) Limited is an RBI-licensed Authorized Dealer Category II with over 30 years of operational history. Headquartered in Chennai with 36 branches across India. The company operates from Gee Gee Universal, 2nd Floor, Door No. 2, Mc. Nichols Road, Chetpet, Chennai - 600 031.

Product Offerings

  • Buying & Selling of all Major Foreign Currencies
  • Travel Currency Cards
  • Family Expenses Maintenance
  • Remittances Abroad
  • Foreign Currency Demand Drafts
  • Travel Insurance

Key Customer Segments

  • Corporate travelers from IT, Manufacturing, Service Industry
  • Crew wages/Cash to master shipping companies
  • Celebrities
  • Government Companies
  • Students Studying Abroad
  • UHNIs travelling abroad for Business & Leisure
  • Frequent Travelers for Leisure

FY2025-26 Key Developments

Branch Expansion: Added 4 new branches during FY26.

Digital Transformation Foundation:

  • Developed B2C Forex Platform for Currency, Cards, and Remittance
  • Implemented B2C Forex Booking on WhatsApp
  • End-to-end digital journey with live rate integration
  • Markup management system
  • Branch workflow orchestration
  • Digital document collection and processing

Intellectual Property Development:

  • Self-issuance of Prithvi branded forex cards
  • VISA Membership granted
  • Multi-currency cards launch planned
  • Native Mobile App (iOS & Android) with features:
  • Card management
  • Live Balance viewing
  • Set Limits and Pin
  • Transaction history
  • Curated Offers

New Enterprise Business Vertical:

  • Onboarded qualified enterprise team focusing on CTM & Crew Wages
  • Serving Corporates (Large & SME)
  • Dedicated relationship managers & Remittance Desk
  • Niche segment with compliance-heavy forex solutions
  • Multi-currency support with low conversion spreads

Partnership Expansion:

  • Expanded digital footprint through partnerships with:
  • FinTech companies
  • Travel-Tech companies
  • Edu-Tech companies
  • Developed strong digital compliance framework
  • Established relationships with new age banking partners

RBI License Renewal:

  • RBI AD2 license renewed for 3 years, valid until 2029
  • Demonstrates continued regulatory trust backed by stringent audits

FY2025-26 Challenges

  • Geopolitical environment and war-related uncertainty affecting outbound travel sentiment
  • Travel sector slowdown hurt leisure forex demand, continuing into Q1 FY27
  • Consumer shift from discretionary travel forex to essential travel
  • Exceptional gratuity provision due to regulatory changes under New Labour Code impacted Q4 profitability

Financial Performance (FY26 vs FY25)

| Metric | FY26 (₹ Lakhs) | FY25 (₹ Lakhs) | Change |

| Total Revenue | 373,263 | 411,313 | -9.3% |

| Gross Profit | 2,852 | 3,070 | -7.10% |

| Net Profit before exceptional items & tax | 349.47 | 1,095.34 | -68.1% |

| Net Profit for the period | 271.55 | 811.00 | -66.5% |

Product Performance

  • 16% decline Year-over-Year in certain product categories (specific products not detailed)
  • 39% growth Year-over-Year in other product categories (specific products not detailed)

Regulatory Environment Update

Recent RBI circulars have expanded opportunities in:

  • Trade remittances
  • Family remittances
  • Greater flexibility around outward remittance partnerships and distribution arrangements

FY2027 Strategic Initiatives

  • Launch Prithvi-branded multi-currency forex cards
  • Deploy self-service booking platform tailored for bank partners
  • Expand and deepen bank empanelment to increase distribution and volume
  • Forge strategic partnerships with fintechs and aggregator fulfilment partners
  • Establish tie-ups with travel-tech companies to drive channel-led growth
  • Transition into a full-fledged fintech organisation focused on product-led scale

Company Strengths

  • Nationwide Forex Fulfilment Network
  • High-Volume Retail & Corporate Order Flow
  • Strong Competitive Moat Through Institutional Relationships
  • Cross-Sell Opportunity Across Financial Services Ecosystem
  • Predictable Fee-Based Revenue with Lower Credit Risk

Awards & Recognition

  • Fortune 500 Company India
  • Inaugural Enterprise Growth Awards by Deloitte India
  • TamilNadu Tourism Award for "Best Forex Service"
  • Tourism & Hospitality Award 2018 from ASSOCHAM
  • Tamil Nadu tourism awards – Best in forex service – 2016 & 2017