Prudent Corporate Advisory Services Launches Nine Digital Features
On Wednesday, 21 October 2026, Prudent Corporate Advisory Services Limited (NSE: PRUDENT; BSE: 543527), a leading wealth‑management and mutual‑fund distribution group headquartered in Ahmedabad, Gujarat, announced the live rollout of nine new digital functionalities across its three platforms – Prudent Partner Desk, FundzBazar and the AI‑powered Edge+ – timed with the Navratri 2026 festive period.
The nine features are split between tools for Mutual Fund Distributors (MFDs) and capabilities for retail investors. For MFDs, the Business Planning module enables setting and tracking of monthly, quarterly and annual targets for key metrics such as new systematic investment plans (SIPs), fresh gross sales and assets under management (AUM). The AI‑Powered Market Research feature on Edge+ aggregates the latest outlooks on the economy, debt, equity, commodities and global markets from leading asset‑management companies (AMCs) and provides side‑by‑side comparison of multiple AMC perspectives. The Alternate Product Research and Comparison tool consolidates information on Portfolio Management Services (PMS), Alternative Investment Funds (AIF) and GIFT IFSC products, allowing distributors to compare scheme performance, portfolio holdings, risk ratios and fund‑manager details, with the option to download reports. DocEdge introduces an AI‑driven document assistant that lets distributors upload PDFs, Excel sheets, Word files or images and query the system to retrieve relevant information without manual searching.
For investors, the Cheque Payment Facility on FundzBazar permits large lump‑sum investments to be settled by cheque, addressing online‑banking limits or lack of internet banking access. The Revamped FundzBazar Broking App integrates market data, research, interactive charting and advanced futures‑and‑options tools into a single interface, simplifying access to essential trading functions. The Online Mutual Fund Dematerialisation feature allows investors to convert physical or Statement‑of‑Account (SOA) mutual‑fund units into dematerialised form entirely online, eliminating paperwork. eKYC for NRI and Seafarer Investors offers fresh KYC completion via Aadhaar‑linked DigiLocker or video‑KYC for non‑Aadhaar users, subject to eligibility and verification requirements. Finally, the Invest in External MF Holdings via CAS capability enables purchases or new SIP initiations in eligible external mutual‑fund schemes directly through the Consolidated Account Statement (CAS) on FundzBazar, expanding beyond the existing switch and redemption functions.
Commenting on the launches, Mr. Shirish Patel, Chief Executive Officer of Prudent Group, stated that technology and innovation have been central to the company’s growth journey and that the nine new features are intended to make business operations more efficient and investment processes more convenient for partners and investors alike. He affirmed the group’s commitment to building solutions that allow partners to focus on client relationships and business expansion.
Prudent’s corporate profile notes that the firm operates a B2B2C model, providing end‑to‑end distribution of mutual funds, insurance, stock‑broking, portfolio‑management schemes, unlisted securities, fixed deposits, alternative investment funds, national pension schemes and government securities. The company maintains a presence in 156 locations across more than 21 Indian states, employs 1,639 professionals and works with 38,225 qualified channel partners, positioning it among the top mutual‑fund distributors by assets under management and commission earned. Founded in 2003, Prudent continues to expand its digital footprint.
The press release concludes with a standard forward‑looking statement disclaimer, noting that actual results may differ due to regulatory, political, economic or technological risks, and provides social‑media handles for YouTube, Instagram, LinkedIn, Twitter and Facebook. Contact information is listed as Parth Parekh, Head Investor Relations, reachable at parth.parekh@prudentcorporate.com.