Partnership Overview
PubMatic (Nasdaq: PUBM) and RunnTV, India’s first independent FAST platform, have entered a partnership that integrates RunnTV’s premium FAST channels into PubMatic’s unified ad‑tech platform.
Inventory and Reach
RunnTV offers more than 90 curated FAST channels covering entertainment, movies, music, news, devotional, lifestyle and regional content. The inventory reaches over 12 million monthly active devices across Tier 1, Tier 2 and Tier 3 markets in India.
Market Context
According to research firm Ormax, connected‑TV (CTV) users in India expanded 65 % year‑over‑year, indicating rapid growth of the CTV ecosystem.
Platform Capabilities
PubMatic’s platform utilizes AgenticOS – an operating system comprising more than 20 AI‑driven agents and workflows – to support audience discovery, inventory curation, activation, measurement and fee transparency. The Activate module enables buyers to transact directly on premium inventory, while Decision Fabric brings partner and PubMatic models and data closer to inventory for faster, more intelligent decision‑making.
Advertiser Benefits
Advertisers and agencies can programmatically access RunnTV’s FAST channels through their existing demand‑side platforms (DSPs) or by activating campaigns directly on PubMatic’s platform, allowing a seamless path from audience discovery to activation and measurable performance while retaining strategic control.
Executive Statements
Manish Sinha, Founder and CEO of RunnTV, said, "Digital advertisers in India have been looking for a simpler way to access premium FAST inventory. Through this partnership with PubMatic, RunnTV’s premium FAST channels are now available directly through their unified platform. The early response has been very promising, giving us confidence in the opportunity ahead." Amit Kr. Yadav, Vice President – South Asia & MM at PubMatic, added, "CTV is a growing opportunity for advertisers in India. Buyers need efficient access to quality environments they can understand and activate. RunnTV on PubMatic removes operational friction. It gives advertisers a direct path to a growing FAST audience, combining premium, curated content with programmatic transparency and control."
Availability
RunnTV inventory is available immediately on PubMatic’s platform, with buyers able to target individual channels or specific audience segments based on campaign objectives.