Lab-grown diamonds are rapidly reshaping India's fine jewellery market, driven by younger consumers seeking value and modern design.
Lab-grown stones are substantially cheaper than natural diamonds, allowing buyers to purchase larger, higher-quality pieces without proportionately higher costs.
Surat has emerged as a leading hub for lab-grown diamond production, creating new manufacturing, export, retail and technology opportunities.
Pure Jewels launched lab-grown diamond jewellery collections targeting contemporary Indian consumers, emphasizing accessible luxury and design innovation.