Company Disclosure
Purple Finance Limited submitted an intimation to BSE Limited under Regulation 30 and Regulation 51 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, dated May 26, 2026. The disclosure references document number PFL/ BSE/2026-27/21 and was digitally signed by Ruchi Jitendra Nishar, Company Secretary & Compliance Officer, on May 26, 2026 at 09:07:15 IST.
Company Overview
Purple Finance Limited is a digitally enabled secured lender focused on MSMEs, founded in 1993 by four professionals with cumulative experience of 150+ years. The company launched MSME retail lending in 2022 and got listed on BSE Limited in 2024. CIN Number: L67120MH1993PLC075037.
Corporate Office: 705/706, 7th Floor, Hallmark Business Plaza, Sant Dnyaneshwar Marg, Opp. Guru Nanak Hospital, Bandra (E), Mumbai- 400051.
Leadership Team
Founders:
- Amitabh Chaturvedi: Founder & Executive Chairman, 30+ years experience
- Rajeev Deoras: Co-Founder & President, 37+ years in corporate banking and credit
- Sabyasachi Rath: Co-Founder, ED & CEO, 27+ years across credit spectrum
- Souvik Dasgupta: Co-Founder & Deputy CEO, 23+ years in secured lending
Board of Directors:
- Amitabh Chaturvedi: Founder & Executive Chairman
- Minal Chaturvedi: Non-Executive Director (oversees business development)
- Sabyasachi Rath: Co-Founder, Executive Director & CEO
- Sumeet Sandhu: Non-Executive Director (Independent), 22+ years in investments
- Ajay Kumar Pandey: Non-Executive Director (Independent), arbitration and strategy
- Amit Sonawala: Non-Executive Director (Independent), 30 years in corporate law
- Rajan Bhat: Non-Executive Director (Independent), risk management specialist
- Sandeep Jindal: Non-Executive Director (Independent), 25+ years in lending operations
Management Team:
- Meghana Lale: Chief Financial Officer
- Vinay Patel: Head of Operations
- Saurabh Lall: Head of Credit
- Gunjan Mishra Browne: Head of Human Resources
- Lalit Semwal: Head of Collections
- Asim Padhi: Head of Product & Policy
- Prashant Pandey: Chief Technology Officer
Business Operations
Geographic Presence: 46 branches across 300 districts in:
- Gujarat: Ahmedabad, Himmatnagar, Palanpur, Jetpur, Bayad, Rajkot, Botad, Jamnagar
- Maharashtra: Mumbai HO, Nashik, Kalyan, Yeola, Virar, Sangamner, Bhandara, Wani, Nagpur, Palghar, Gondia, Shrirampur, Hinganghat, Panvel, Umred
- Madhya Pradesh: Indore, Sanawad, Dewas, Shamgarh, Manasa, Shujalpur, Mandsaur, Jaora, Khandwa
- Uttar Pradesh: Lucknow, Raebareli, Kanpur, Varanasi, Prayagraj, Hardoi
- Odisha: Bhubaneswar, Nayagarh, Angul, Panikoili
- Rajasthan: Jaipur, Sikar, Kotputli
- Chhattisgarh: Bhilai, Rajnandgaon
Product Offering: Secured MSME loans targeting micro and small enterprises with annual turnover not exceeding ₹5 crore. Sector agnostic - manufacturers, traders, wholesalers, and services.
Loan Features:
- ROI: 18% to 24%
- Loan amount: Up to ₹30 lakh
- Tenor: Up to 10 years
- Flexible repayment schedule
- Available to first-time borrowers
Loan Purpose: Business expansion, asset purchase, construction/renovation of business/residential premises, working capital requirement.
Selection Methodology:
1. Declared Income Assessment (Financial Statement and ITR)
2. Surrogate Assessment (Bank Balances, Credit into Banks, Value of Installment paid)
3. Liquid Income Assessment (Personal Discussion and Business Assessment)
4. Alternate Lending Assessment (Psychometric Scoring, alternate data sources)
Financial Performance (as of March 2026)
- Total disbursements since inception: 4,300+
- Assets Under Management (AUM): ₹140 crore
- Active borrowers: 11,500+
- Gross NPA: 1.48%
- Team size: 460+ members nationwide
Strategic Vision
Company Vision:
- Become a small finance bank serving India's underserved MSME segment
- Build a trusted, future-ready institution
- Drive impact through ESG-led practices
- Create long-term value across stakeholders
Execution Strategy:
1. Differentiated strategy: Single product & focused geography, 360-degree customer engagement
2. Tech-as-enabler: Clear go/no go decision in <5 hours, Uberization of customer journey, vernacular interface
3. Strong risk & governance: High caliber board, AI-based under-writing & early warning process
Market Opportunity
MSME market represents 63 million enterprises with 96% having annual revenue under ₹1 crore. India's MSME credit gap is $289 billion with unmet credit gap particularly in small cities. Credit demand expected to drive equity demand of USD 1.7 billion with IRR of 15%.
Customer Profile
- Micro enterprises with turnover up to ₹40 lakh
- 100% have women as borrower or co-borrower
- Sector agnostic — trade, manufacturing, services
- Primary markets: tier-3 and tier-4 cities
- First-time or underserved formal credit borrowers
Customer Impact: Annual income more than doubled from ₹4.2 lakh to ₹9.6 lakh per annum after funding.
Case Studies Presented
1. Canteen & Tiffin Centre: Working capital loan against self-occupied commercial property using alternate data assessment
2. Hotel & Kirana Store (Samir Rambhau Padvale): ₹4.95 lakh loan in November, monthly income grew from ₹60,000 to ₹90,000
3. Cattle Business (Devideen Verma): ₹9.80 lakh loan, cattle ownership grew from 9-10 to 43, income increased 5X