Key Operational Details
- Opened a new six-screen cinema with seating capacity of 949 seats
- Location: Brigade Cornerstone Utopia on Varthur Road, near Whitefield, Bengaluru, Karnataka
- This marks the company's 28th cinema in Bengaluru
- Property is located within Arcadia at Brigade Cornerstone Utopia, an integrated residential and lifestyle development
Technical Specifications
- All six screens feature laser projection technology
- Dolby 7.1 surround sound system across all screens
- Next-Generation 3D technology
- Two auditoriums equipped with DTSX immersive sound technology
- Celebrity Recliners and Lounger Seats available
- Contemporary interiors with hospitality-led design approach
New Concept Introduction
The cinema introduces PVR INOX's new Cinema Food Court concept, designed to bring food, beverage and hospitality into a more central part of the moviegoing experience, adding a more social and experiential dimension.
Management Commentary
Mr. Ajay Bijli, Managing Director stated that Bengaluru has always been an important market and the Whitefield region reflects the new energy of the city where residential communities, workplaces, retail and leisure are coming together. The 28th cinema in Bengaluru strengthens presence in this important growth corridor.
Mr. Sanjeev Kumar Bijli, Executive Director added that the property has been designed to reflect a broader vision of entertainment, with every element considered to make the experience more seamless, comfortable and engaging.
Operational Impact
With this launch, PVR INOX now operates:
- 1,786 screens total
- Across 356 properties
- In 113 cities (including India and Sri Lanka)
Opening Film
The cinema opened with "Toxic: A Fairy Tale for Grown-Ups" starring Yash, described as one of the year's most anticipated films.
Strategic Focus
The launch reflects PVR INOX's continued focus on high-growth urban markets and carefully selected locations, evolving the cinema environment through technology, design, comfort, food and hospitality.