Overview
Qunabox Group Limited (0917.HK) opened its "99 Quna Festival" in Shanghai on 9 September 2026, marking the first public showcase of the group’s consumer‑facing physical AI entertainment business. The event demonstrated the transition of the company’s proprietary Q‑Gen Generative Spatial Narrative Engine and Q‑Sense Omni‑sensory Multimodal Interaction Engine from brand‑marketing services to paid consumer experiences.
Technology and Products
The festival displayed a suite of products built on Qunabox’s self‑described “1+1+2” physical AI technology matrix: naked‑eye 3D interactive installations, devices that generate digital humans in real time, and motion‑sensing game equipment that requires no wearable gear. Q‑Gen enables a consumer to upload a single photo, receive a personalized 3D avatar instantly, and create short videos or virtual runway looks with a single tap, delivering output dozens of times faster than traditional methods. Q‑Sense integrates naked‑eye 3D display, wearable‑free motion capture and multi‑sensory interaction (sight, hearing, smell, touch), allowing real‑time interaction with 3D imagery through body movements alone.
B2B Core Business and Financial Highlights
While the consumer line is new, Qunabox’s core B2B business operates thousands of AI interactive marketing terminals across more than 20 Chinese cities, combining computer vision, motion capture, voice interaction and smart fragrance release to engage multiple senses. In the first half of 2026, revenue from AI interactive marketing services rose 101.9% year‑over‑year to 131.6 million yuan (approximately US$18 million), with a gross margin of 93.3%. The group serves 332 brand customers in fast‑moving consumer goods, cosmetics and new‑energy vehicles.
International Expansion
Qunabox announced that it has obtained a business licence in Singapore for its physical AI entertainment projects and that Dubai, Australia and other high‑value overseas markets are included in its strategic deployment plan.
Analyst Coverage
Huayuan Securities initiated coverage of Qunabox Group, assigning a “Buy” rating. The brokerage highlighted the differentiated competitive advantage of the physical AI technology, the solidity of the B2B base, and the ample room for expansion of the consumer‑facing growth curve.