Event Overview
Qunabox Group Limited (0917.HK) opened the "99 Quna Festival" in Shanghai on 9 September 2026, marking the first public showcase of its consumer‑facing physical AI entertainment business. The festival displayed a suite of products incubated by the group, including naked‑eye 3D interactive installations, devices that generate digital humans in real time, and motion‑sensing game equipment that operates without any wearable gear.
Technology Platform
The offerings are built on Qunabox’s proprietary Q‑Gen Generative Spatial Narrative Engine and Q‑Sense Omni‑sensory Multimodal Interaction Engine, previously deployed in B2B brand‑marketing scenarios. Q‑Gen enables rapid real‑time digital‑human generation and AI‑driven content creation, allowing a consumer to create a personalized 3D avatar from a single photo and produce short videos or virtual runway looks with a single tap. Q‑Sense integrates naked‑eye 3D display, wearable‑free motion capture and multi‑sensory interaction, letting users interact with 3D imagery through body movements alone.
B2B Business Performance
The group highlighted that its core B2B AI interactive marketing services generated 131.6 million yuan (approximately US$18 million) in the first half of 2026, a 101.9 % year‑over‑year increase, and delivered a gross margin of 93.3 %. Qunabox serves 332 brand customers across fast‑moving consumer goods, cosmetics and new‑energy vehicle sectors.
Market Expansion
Qunabox announced that it has obtained a business licence in Singapore for its physical AI entertainment project and that Dubai, Australia and other overseas markets are included in its strategic rollout plan.
Analyst Commentary
Huayuan Securities initiated coverage with a “Buy” rating, citing the differentiated competitive advantage of the physical AI technology, the solid B2B base and the growth potential of the consumer‑facing second‑growth curve.
Outlook
The company described the festival debut as validation of cross‑scenario reusability of its technology matrix and as the start of a long‑term growth story, while noting that sustainable revenue from IP partnerships and gaming collaborations will depend on ecosystem development and cross‑industry cooperation.