QWEEN Introduces 7 Colours of Gold
On 29 September 2026, QWEEN, described as India’s first self‑discovery, 100% natural experiential luxury jewellery brand, announced the launch of “7 Colours of Gold”, becoming the first jewellery brand in India to offer seven distinct gold colours to consumers. The new palette expands the conventional three‑colour offering and is created through carefully developed gold‑alloy compositions, ensuring the colour originates from the metal itself rather than from rhodium plating or other surface treatments.
The seven colours are named Snowfall White, Cloudy Grey, Clover Green, Rose Bloom, Champagne Fizz, Desert Noon and 24K Sunrise. Each colour is showcased through a signature Apostrophe design ring displayed on an innovative billboard whose lights illuminate the rings sequentially, accompanied by the tagline “Old is Gold. But Gold isn’t Old anymore.”
CEO and Co‑Founder Amit Kumar explained that gold holds deep emotional significance in India and that the new range allows women to express their mood, skin tone, wardrobe, personality and lifestyle, stating: “A woman is never just one version of herself; she has 20,000 shades. With 7 Colours of Gold, we wanted to give her more ways to express them, by reimagining not just how gold is worn, but what gold itself can look like.”
Consumers can experience the collection at QWEEN’s experiential retail store located at Aditya Ancora, Sector 50, Noida. The brand operates with 100% natural gemstones and diamonds across more than 16 collections and over 3,000 SKUs, emphasizing mine‑to‑market transparency. Rosy Blue serves as the single supply‑chain partner, while luxury jewellery house Kashikey Co. Ltd. is also partnered. Strategic investors include film actors Aamir Khan and Ranbir Kapoor.
This launch positions QWEEN as a pioneer in colour‑customisable gold jewellery, offering a broader choice set for the modern Indian woman and signalling a shift from traditional gold aesthetics to a more personalised, experiential luxury offering.