Raagwaas Flagship Boutique Launch – New Delhi
On 31 August 2026, luxury bridal couture house Raagwaas announced the opening of its flagship boutique at Ambawatta One, Mehrauli, New Delhi, specifically in the rapidly expanding luxury bridal hub of Chattarpur. The brand, founded by fourth‑generation textile entrepreneur Raghav Mittal, positions the boutique as a physical embodiment of its philosophy to preserve India’s artisanal heritage while delivering contemporary couture for modern brides.
Mittal, a graduate of the London College of Fashion and Christ University, Bengaluru, brings over eight years of experience across retail, branding, marketing and fashion, including a pivotal role in the growth of House of Surya, the parent company of Raagwaas.
The multi‑level boutique integrates several distinct zones: a contemporary entrance introducing the Shreeka label (the brand’s modern line), a first‑floor reception area inspired by understated Rajasthani architecture offering pastel couture and cocktail wear, and a signature bridal floor drawing on Mughal and Persian motifs. Central to the bridal floor is an extraordinary hand‑embroidered zardozi ceiling, crafted over several months by dozens of artisans, symbolising the brand’s commitment to craftsmanship.
Product offerings span bridal couture, occasion wear, couture saris and select Indo‑Western ensembles. The launch also unveiled an extended presentation of the Raag‑e‑Lamha collection, inspired by pre‑wedding emotional moments and drawing on influences such as Pichwai art, Mughal architecture, Banarasi weaving, Kanchipuram silks, Patan Patola, Bandhej, Zardozi, Ari, Gota and intricate thread embroidery. Nearly forty percent of the pieces displayed at the flagship are exclusive unveilings presented publicly for the first time.
To enhance the client experience, the boutique provides private styling studios, personalized bridal consultations and live musical performances, creating an intimate environment where each appointment is handled with warmth and attention to detail.
Raagwaas states that the Chattarpur flagship represents a new chapter aimed at establishing the house as one of India’s leading luxury fashion houses while championing Indian craftsmanship on national and global platforms. The brand emphasizes its purpose of creating meaningful opportunities for artisans and redefining Indian bridal couture through authenticity, heritage and enduring design.
Disclaimer: The press release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility.