Key Quantitative Figures

  • Magic Moments vodka sold 3.25 million cases in Q1 FY2027 (April 2026 - June 2026).
  • This represents 43% year-over-year growth compared to 2.27 million cases sold in Q1 FY2026.
  • The brand has achieved a sustained run rate of one million cases sold per month.
  • Magic Moments holds an estimated 60% market share in India's vodka category.
  • Flavoured vodka accounts for over 65% of total vodka volumes in India (FY26 reference).
  • Vodka represents below 5% of India's IMFL market (FY26 reference), compared to 28-30% of global spirits consumption.

Performance Context and Market Position

Magic Moments is described as India's leading vodka brand and the world's fifth-largest vodka brand. The achievement reinforces the brand's dominant position in the market and highlights the growing scale of India's vodka category.

Management Commentary

Mr. Abhishek Khaitan, Managing Director of Radico Khaitan, provided commentary on the achievement:

  • Described the one million cases per month run rate as "a significant milestone not just for Magic Moments, but also for the evolution of the vodka category in India."
  • Attributed growth to structural shifts including: younger legal-drinking-age consumers, evolving social occasions, growing cocktail culture, and rising popularity of flavoured vodka.
  • Characterized this as "a long-term structural shift rather than a short-term trend."
  • Highlighted the company's investment in "flavour-led innovation, premiumisation, consumer engagement and brand building."
  • Specifically mentioned the 'Flavours of India' range as reflecting their approach of combining global trends with Indian insights.
  • Noted that India remains "significantly underpenetrated compared to global vodka markets" presenting "a substantial long-term opportunity for the category."
  • Committed to "driving innovation, expanding consumer choice, and shaping the next phase of India's vodka journey."

Category Growth Drivers

The disclosure identifies several structural trends driving vodka category growth in India:

  • Changing consumer preferences
  • Premiumisation
  • Cocktail culture
  • Growing in-home social occasions
  • Increasing acceptance of white spirits among new-age consumers
  • Flavour innovation attracting new consumers and encouraging experimentation
  • Expanding adoption beyond metro markets
  • Rising preference for lighter, more versatile spirits

Company Background

Radico Khaitan Limited is described as:

  • Among the oldest and one of the largest manufacturers of IMFL in India
  • Commenced operations in 1943 (as Rampur Distillery Company)
  • Initially emerged as a major bulk spirits supplier and bottler
  • Started own brands in 1998 with 8 PM Whisky
  • One of the few companies in India to have developed its entire brand portfolio organically
  • Largest provider of branded IMFL to the Canteen Stores Department (CSD)
  • Largest exporter of alcoholic beverages from India, with brands in over 100 countries

Operational Capacity

The company has:

  • Distilleries in Rampur, Sitapur and Aurangabad, Maharashtra (36% joint venture)
  • Total owned capacity of 323 million litres
  • 44 bottling units (5 owned, 39 contract and royalty bottling units)

Forward-Looking Statements Disclaimer

The release contains standard forward-looking statements disclaimer noting that actual results could differ materially from expectations due to market conditions, macroeconomic factors, regulatory trends, currency movements, competitive pressures, technological developments, and other unknown factors.