Event details: launch celebration of Polo 67 pop‑up at Palladium Mall on 3 June 2026, featuring interactive olfactive displays and cricket‑inspired gamification.
Celebrity involvement: Jasprit Bumrah, India ambassador for Ralph Lauren Fragrances, headlined the event with local personalities Manav Chhabra, Varun Sood, Manasvi Vashist.
Product focus: introduction of Polo 67 Eau de Parfum (pineapple, cedarwood, benzoin) alongside existing Polo Blue and Polo Red fragrances.
Continuation: pop‑up moves to Oberoi Mall, Goregaon East, Mumbai from 6 to 12 June 2026, offering complimentary samples and gift‑with‑purchase.
Brand background: Ralph Lauren Fragrances, part of Ralph Lauren Corporation (NYSE:RL), has a 40‑year fragrance portfolio spanning multiple lines.
