Campaign Achievement Details
The Ramco Cements Limited's Hard Worker campaign achieved significant recognition at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film.
Award Ceremony Information
The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.
Specific Awards Won
The campaign received recognition across multiple creative categories with the following specific awards:
- Grey Elephant Grand Prix - Eco Plaster
- Blue Elephant - Best Film - Eco Plaster
- Blue Elephant - Best Direction - Eco Plaster
- Blue Elephant - Best Music - Eco Plaster
- Baby Elephant - Best Direction - Tortoise & Hare
- Baby Elephant - Best Use of Humour - Eco Plaster
Campaign Focus and Content
The Eco Plaster commercial highlighted the importance of water conservation through innovative construction solutions and emerged as the campaign's biggest winner, securing most of the honours.
The Hard Worker campaign was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets.
Campaign Distribution
The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand's connect with consumers, engineers, masons and trade communities alike.
Management Commentary
A V Dharmakrishnan, CEO of Ramco Cements, commented: "Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people."
Balaji K Moorthy, Executive Director - Marketing, Ramco Cements, added: "The Hard Worker campaign was built on a simple but powerful insight - that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign."
Awards Background
Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India's advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country's most respected creative honours.
The awards use a non-hierarchical structure without Gold, Silver or Bronze distinctions, with the iconic Elephant symbolising memorable work that leaves a lasting impact on the industry.