Launch Overview

The House of Rare, through its premium footwear label Rare’Z, introduced the DUST sneaker on 8 October 2026. Priced at ₹7,499, the shoe is sold across all exclusive brand stores, large‑format retail outlets, multi‑brand outlets, the company’s website and mobile app.

Design and Product Details

DUST combines archival‑inspired detailing with a contemporary fashion lens. The silhouette incorporates three distinct leather finishes—cracked, milled and smooth—creating contrast and depth. An interior Japanese‑print lining adds an unexpected detail, while the sole bears a reference to the year 2014 and a Rare’Z medal as a signature. The collection is offered in two expressions: a contrast‑toe leather sneaker and a retro‑racer silhouette. It is available in six colourways—Dark Navy, Black, Dusky Purple, Green, Sky Blue and White—and in India/UK sizes 6–11 (EU 40–45).

Collaboration and Heritage

The launch marks The House of Rare’s first collaboration with a sportsperson, mountaineer Arjun Vajpai, the youngest Indian to summit both Mount Everest and Mount Lhotse, a Guinness World Record holder and author of On Top of the World. The sneaker’s name, DUST, reflects the idea that a well‑worn shoe develops its own character over time, echoing the brand’s origin in 2014, which is subtly embedded as a signature throughout the design.

Founder’s Vision

Founder and Creative Director Manish Poddar explained that the aim was to create a sneaker that feels familiar without being nostalgic, capturing the “attitude of a lived‑in sporting shoe” and translating it into a contemporary Rare’Z silhouette.

About The House of Rare

Established in 2015 under the Radhamani Textiles umbrella, The House of Rare is led by founders Manish Poddar and Akshika Poddar. The group houses the women’s line Rareism, the menswear brand Rare Rabbit, the kidswear line Rare Ones launched in 2024 for boys aged 4‑14, and the footwear line Rare’Z introduced in 2025. By 2026 the company operates over 1,100 retail touchpoints across exclusive stores, large‑format retail and multi‑brand outlets. In 2025 it launched RareFore, a cultural platform celebrating Indian creative spirit through music, food, art and storytelling.