Launch Overview

Rare'Z, the premium footwear label of The House of Rare, introduced OTIMO – a new generation of driving‑inspired lifestyle sneakers. The launch price is set at ₹5,999 per pair and the product is sold through exclusive The House of Rare retail stores, the brand’s website, mobile app and major online marketplaces.

Product Details

OTIMO is presented as a low‑profile silhouette for both men and women, built on a flat sole structure that blends stability with flexibility. The sneaker is crafted from premium vegan suede, incorporates breathable mesh panels, and features reflective detailing for added visibility. For women, the collection is offered in EU sizes 36‑40 and comes in colourways Light Yellow, Light Blue, Black and White. For men, it is available in EU sizes 41‑45 with colour options White, Black, Light Grey, Light Blue and Light Yellow. The design aims to deliver lightweight, all‑day comfort while maintaining a contemporary aesthetic.

Brand Background

The House of Rare was established in 2015 under the Radhamani Textiles umbrella and is led by Founder Manish Poddar and Co‑Founder Akshika Poddar. The group houses Rareism (women’s wear), Rare Rabbit (men’s wear) and the footwear line Rare'Z. It operates over 1,100 retail touchpoints across exclusive brand stores, large‑format retail and multi‑brand outlets. In 2024, the house launched Rare Ones, a kidswear line for boys aged 04‑14, and in 2025 introduced RareFore, a cultural platform celebrating Indian creative arts.

Founder Commentary

Manish Poddar, Founder & Creative Director of The House of Rare & Rare'Z, stated: “The hardest products to design are often the simplest. When you are working with a clean silhouette, every millimetre matters – the height, the proportions, the toe shape, the sole, and the way the upper sits on the foot. OTIMO is the result of continuously refining those details until the product felt balanced. That process is what makes the collection meaningful to me.”

Distribution & Pricing

The OTIMO sneakers are priced uniformly at ₹5,999 and are distributed across The House of Rare’s exclusive stores, its e‑commerce website, mobile application and third‑party marketplaces, ensuring broad accessibility for Indian consumers.