Launch Overview

The House of Rare, through its premium footwear label Rare’Z, introduced the DUST sneaker on 8 October 2026, priced at ₹7,499. The product is sold nationwide in physical stores, on the company website and mobile app.

Product Details

DUST draws on archival detailing dating back to 2014, the year The House of Rare was founded, and incorporates three distinct leather finishes—cracked, milled and smooth—within a single silhouette. A Japanese‑print lining adds an interior accent, while the outsole bears a 2014 reference and a Rare’Z medal as a signature element. The line is offered in two silhouettes—a contrast‑toe leather sneaker and a retro‑racer style—and comes in six colourways: Dark Navy, Black, Dusky Purple, Green, Sky Blue and White. Size availability spans India/UK sizes 6 to 11 (EU 40‑45).

Collaboration

The launch marks Rare’Z’s first collaboration with a sportsperson, featuring Indian mountaineer Arjun Vajpai, the youngest climber of Mount Everest and Mount Lhotse, a Guinness World Record holder and the first Indian to summit eight 8,000‑metre peaks, author of On Top of the World.

Founder Commentary

Founder and Creative Director Manish Poddar explained that DUST is intended to capture the character that develops when a sneaker is lived‑in, merging sport heritage with contemporary design for everyday wear.

Brand Background

The House of Rare was established in 2015 under the Radhamani Textiles umbrella by Manish Poddar (Founder) and Akshika Poddar (Co‑Founder). The group operates over 1,100 retail touchpoints, including exclusive brand stores, large‑format retail and multi‑brand outlets. Its portfolio comprises Rareism (women’s wear), Rare Rabbit (men’s wear), Rare Ones (kidswear for ages 4‑14 launched 2024), Rare’Z (footwear launched 2025), and the cultural platform RareFore (launched 2025) that promotes Indian creative arts.

Availability & Distribution

DUST is available in six colourways across India and the United Kingdom in sizes 6‑11 (EU 40‑45) through all The House of Rare retail locations, the official website, and the mobile application.

Media Contacts

For press enquiries, contact Apostrophe Communications: Sapna Gaur (sapna@apostrophecommunications.com, +91 99584 43522) and Rishya Tiwari (rishya@apostrophecommunications.com, +91 98103 49396).