Rareism celebrates its seventh anniversary in April 2026, emphasizing sustained design focus and wearability for modern women.
The House of Rare, under Radhamani Textiles, operates over 200 stores and 1,100+ retail touchpoints across India, with a strong e‑commerce presence.
Recent brand extensions include Rare Rabbit menswear, Rare Ones kidswear (2024), Rare’Z footwear, and the RareFore cultural platform launched in 2025.
Co‑founder Akshika Poddar highlights the brand’s evolution, authenticity, and commitment to quiet confidence and self‑expression.