RateGain Launches RG Varsity AI Hotel Marketing Certification

RateGain Travel Technologies launched RG Varsity, a digital marketing certification program for hotel professionals to navigate AI-driven customer acquisition.
The program addresses a clarity gap where 70% of hotels struggle to understand return on ad spend performance despite increased budgets.
Curriculum covers digital marketing fundamentals, ad spend optimization, and revenue strategy alignment using insights from RateGain's global hotel network.
Initial certified practitioners from SALA Hospitality and DLF Hospitality were recognized to build a community sharing best practices.