Regulatory Disclosure Details
Disclosure Reference: Regulation 30 read with Schedule III of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
Partnership Details
RateGain has entered into a strategic partnership with Citrus Leisure PLC to implement RateGain's UNO Direct Stack technology platform across Citrus Leisure's hotel portfolio in Sri Lanka. The partnership aims to strengthen direct bookings and reduce dependency on third-party channels.
Technology Implementation
The UNO Direct Stack will consolidate multiple capabilities into a single growth platform, including:
- Guest acquisition
- Digital marketing
- Website management
- Booking conversion
- Distribution management
- Pricing intelligence
This integrated approach covers every stage of the guest direct booking journey and represents one of the most comprehensive direct revenue technology consolidations undertaken by a Sri Lankan hospitality group.
Strategic Objectives
The partnership is designed to help Citrus Leisure:
- Grow direct revenue
- Improve conversion rates
- Reduce operational complexity associated with fragmented systems and multiple vendors
- Gain unified visibility across demand generation, conversion, pricing, and distribution performance
- Create more connected digital journeys for travelers
Citrus Leisure Portfolio Details
Citrus Leisure PLC operates three properties in Sri Lanka:
- Citrus Hikkaduwa: 90-room beach resort in Hikkaduwa
- Citrus Waskaduwa: 150-room five-star resort on Sri Lanka's west coast
- The Steuart by Citrus: 50-room boutique business hotel in Colombo
Total portfolio: 290 rooms serving both leisure and business travelers, including domestic and international leisure travelers, business travelers, families, corporate groups, and event organizers.
Executive Commentary
Chandana Talwatte, Executive Director and Chief Executive Officer of Citrus Leisure PLC, stated: "This partnership reflects our commitment to building a stronger digital foundation for future growth. As traveler expectations continue to evolve, strengthening our direct booking capabilities has become a strategic priority for the group. We recognized the growing need for a more connected, data-driven approach to engaging with the modern traveler, and saw strong alignment in RateGain's ability to support that vision."
Anurag Jain, Executive Vice President – APAC & MEA at RateGain, stated: "Hotels today need a more connected, data-driven understanding of their guests to grow direct revenue in a meaningful way. We are delighted to partner with Citrus Leisure as they strengthen their direct booking strategy across the portfolio."
Geographic and Market Impact
The partnership strengthens RateGain's presence in Sri Lanka as hotel groups across the region invest in direct booking strategies to build stronger guest relationships and reduce reliance on fragmented technology stacks.