Event Details

RateGain Travel Technologies Limited announced that its subsidiary, Sojern, convened its second annual European Destinations Advisory Board meeting in Athens, Greece on October 8, 2026. The meeting brought together senior marketing leaders from destination marketing organizations across Europe to discuss trends shaping the region's tourism industry.

Context and Background

The meeting occurs at a pivotal moment for European tourism, with record-breaking heatwaves pushing traveler demand toward shoulder seasons and cooler northern destinations. Escalating conflict in the Middle East has redirected international flight demand toward Europe as travelers seek safer, more stable routes. This context follows RateGain's unification of Sojern with Adara, providing destinations with sharper, faster insight into shifting traveler behavior.

Advisory Board Participants

New Members (2026):

  • Abigail Sigüenza, Strategic Marketing Director, Madrid Destino
  • Victor Goitia, Marketing Director, Costa Brava Girona Tourism Board
  • Chris McDonald, Partnership Marketing Campaigns Lead, VisitScotland

Returning Members:

  • Hervé Le Feuvre, Head of Marketing, Atout France
  • Emma Gordon, Senior Marketing Manager, Marketing Manchester
  • Stefano Taddio, Head of Digital and CRM, PromoTurismoFVG
  • Miguel Gallego, Head of Marketing & Communications, European Travel Commission (ETC)
  • Cormac O'Suilleabhain, Brand Partnership Manager, Tourism Ireland
  • Costanza Giovannini, Project Leader, Visit Tuscany
  • Eleni Mitraki, Director for Tourism Promotion, The Greek National Tourism Organisation (GNTO)
  • Jana Štumpová Konicarová, Director of Marketing & Foreign Offices, Czech Tourism

Discussion Topics

The meeting focused on:

  • The combined strength of Sojern and Adara following the RateGain acquisition
  • The next evolution of Sojern's Economic Impact Report (EIR), which helps destinations measure and demonstrate return on marketing investment
  • The growing role of AI in destination marketing and partnerships

Strategic Importance

Sylvia Weiler, President and General Manager, Global Destinations at Sojern, stated: "This board meeting is one of the most valuable gatherings we do all year—it's a room full of the people shaping destination marketing across Europe, guiding us on what's working, what isn't, and where we need to go next." The advisory board has already shaped real changes to Sojern's roadmap.

Eleni Mitraki, Director for Tourism Promotion at GNTO, emphasized: "For national tourism organisations like ours, success isn't just about growing visitor numbers, it's about understanding the true impact of our marketing and using that insight to build the right kind of long-term sustainable tourism."

Company Background

Sojern, acquired by RateGain in 2025, is the leading AI-powered travel platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform serves more than 13,000 travel marketers annually.

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality, working with 14,000+ customers and 700+ partners across 160+ countries. The company works with 33 of the Top 40 Hotel Chains, 4 of the Top 5 Airlines, 7 of the Top 10 Car Rental companies, and all leading DMOs, OTAs, and metasearch platforms.