Announcement

Rawbare, a premium direct‑to‑consumer eyewear label founded in 2022, was honoured as "The Luxurious & Visionary Eyewear Brand of the Year" at the Mid‑day Showbiz Icons 2026 ceremony held in Mumbai on July 4, 2026. Founder and CEO Affan Ahmad accepted the award on stage, emphasizing the brand’s design‑led, quality‑first philosophy.

Brand Metrics

Since its inception, Rawbare has served more than 50,000 customers and offers a catalogue exceeding 800 distinct frame designs. The company reports a repeat‑purchase rate of over 40 percent, reflecting a loyal customer base that values design and dependability rather than price discounts. Customer satisfaction is reflected in a 4.9 rating derived from more than 650 verified reviews.

Physical Presence

In addition to its online platform at rawbare.com, the brand operates an experience store in Andheri West, Mumbai, where shoppers can try frames before purchasing.

Prior Recognitions

The award adds to a series of recent accolades, including recognitions at the ET Now Business Conclave 2025, the Adgully ScreenXX and MAA Awards 2025, and the Adgully DIGIXX 2026 Gold award.

International Expansion Plans

Looking forward, Rawbare intends to roll out a phased expansion into international markets, specifically the United Arab Emirates, the United Kingdom, Singapore, and the United States, while maintaining its core principles of quality and trust.

Disclaimer

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