Strategic Initiative: Retail Expansion

RBZ Jewellers Ltd, through its retail brand Harit Zaveri Jewellers (HZJ), has launched a new 10,000 sq. ft. flagship showroom at Parle Point, Surat, Gujarat. The store was inaugurated on 24th September 2026, marking a significant milestone in the company's growth journey and retail expansion strategy.

Store Details and Inauguration

  • Location: Gokul Tower, Parle Point, Surat, Gujarat - 395007
  • Size: 10,000 square feet flagship showroom
  • Inauguration Date: 24 September 2026
  • Inaugurated by: Renowned actor Vicky Kaushal
  • Attendees: Company's management, customers, and other distinguished guests

Retail Philosophy and Brand Values

The company's retail philosophy is built on:

  • "The right craftsmanship, the right quality and the right price"
  • Honest and ethical business practices
  • "No bhed-bhav and chokho vyavhar" (fairness, transparency and equal respect for every customer)
  • Transparency in customer experience allowing exploration, understanding, and decision-making without pressure

Store Design Concept: India Modern

The Surat flagship store implements the "India Modern" concept, which combines:

  • Indian craftsmanship, materials, and cultural identity with contemporary design, technology, and transparency
  • Use of Indian stone, sandstone, wood, brass, and crafted surfaces
  • Clean geometry, layered lighting, and generous circulation
  • Design draws from ideas of proportion, rhythm, thresholds, screens, and framed views

Jewellery Collections Offered

The flagship store features three main jewellery collections:

• Gul Collection:

  • Draws inspiration from mogra journey from bud to bloom
  • Crafted in 22KT gold with floral and botanical forms, paisley and leaf motifs
  • Features pearls, beads, and colored gemstones
  • Traditional craftsmanship interpreted through contemporary lens

• Saanjh Collection:

  • Focuses on intimate wedding moments and rituals
  • Designed for modern brides with 22KT gold, uncut polki and kundan work
  • Includes temple-inspired forms, engraved bangles, sculptural cuffs, and statement pieces
  • Balances Indian heritage with individual approach to bridal dressing

• Polki Collection:

  • Celebrates timeless allure of uncut diamonds
  • Paired with vivid emeralds, pearls, and intricate gold craftsmanship
  • Includes necklaces, bridal sets, kadas, earrings, and rings
  • Rooted in grandeur of Indian heirloom jewellery

Management Commentary

Harit Zaveri, Joint Managing Director of Harit Zaveri Jewellers, stated: "We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment."

Growth Strategy and Future Plans

The expansion represents RBZ Jewellers Ltd's next phase of growth with:

  • Expansion planned across key markets
  • Ambition to build a respected national jewellery company
  • Commitment to scale while maintaining uncompromising values of honesty, ethical business practices, fair treatment, and trust

Store Addresses

Ahmedabad Store: Akshar Complex, Ground Floor, Shivranjani Cross Road, Satellite, Ahmedabad, Gujarat – 380015

Surat Store: Showroom No. 3–4, Parle Point, Gokul Tower, Meghdoot Society, Athwalines, Athwa, Surat, Gujarat – 395007

Additional Information

  • Social Media: Instagram @haritzaverijewellers, Facebook Harit Zaveri Jewellers
  • Investor Relations: EY LLP - Kanav Khanna (kanav.khanna@ey.com), Rhea Dharia (rhea.dharia@in.ey.com)
  • The announcement was made pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015
  • Signed by Heli A Garala, Company Secretary & Compliance Officer (Mem No. ACS 49256)