Overview
Reckitt, a global health and hygiene company, announced the launch of the Dettol Hygiene School Podcast for the state of Rajasthan, India. The podcast is part of the flagship Dettol Banega Swasth India campaign, which has been running for several years and aims to promote hygiene awareness and healthier behaviours across the country.
Programme Background
The new podcast builds on the existing Dettol School Hygiene Education Programme that has operated in Rajasthan for over five years, reaching lakhs of children with critical hygiene education. It also draws on the success of a similar student‑led podcast initiative previously executed in Uttarakhand, where students engaged listeners on hygiene and climate topics.
Partnership and Platform
Reckitt partnered with OHO Radio, a leading digital audio platform, to produce and distribute the Rajasthan edition. Episodes are created and hosted by students who act as junior radio jockeys, delivering peer‑led discussions on hygiene. The podcast is available exclusively on the OHO Radio app, broadcasting every Saturday and Sunday from 12:00 PM to 1:00 PM.
Content Structure
Each episode centers on one of the five pillars of the Dettol Banega Swasth India campaign:
- Personal Hygiene – encouraging daily habits that support individual well‑being.
- Hygiene at Home – reinforcing clean and safe practices within households.
- Hygiene in School – fostering collective responsibility for healthier school environments.
- Hygiene in Neighbourhood – inspiring community‑led sanitation and cleanliness efforts.
- Hygiene During Illness – promoting preventive care and responsible practices to curb infection spread.
Leadership Quotes
Ravi Bhatnagar, Director Corporate Communications and Corporate Affairs, South Asia, MENAP and Africa, stated that “lasting change begins at the grassroots when young voices are given the platform to lead change,” and highlighted that the Rajasthan podcast builds on the proven Uttarakhand model to deepen impact. RJ Kaavya, Founder & CEO of OHO Media Network, emphasized that the initiative “empowers children to become Hygiene Champions” and urged listeners to tune in during the scheduled slots.
Strategic Significance
The launch underscores Reckitt’s commitment to delivering better health in more hands every day and aligns with its vision of a Viksit Bharat @2047. By transitioning from traditional awareness‑building to a student‑driven audio platform, the company seeks to create a sustainable ripple effect of behaviour change across schools, households, and neighbourhoods in Rajasthan.
Campaign Context
Dettol Banega Swasth India is described as one of India’s longest‑running public health campaigns, continuously working to build a Swāsth Bharat through sustained community engagement and youth participation.