Strategic Expansion Initiative
Recode Studios Limited has opened seven premium retail kiosks across six major Indian cities, representing a significant milestone in the company's retail expansion strategy. The kiosks are strategically located in leading shopping malls to enhance brand visibility and reduce operational costs while showcasing the company's portfolio of beauty and personal care products.
Expansion Details
- Number of kiosks: 7 premium retail kiosks
- Geographic coverage: 6 major Indian cities
- Location strategy: High-footfall shopping malls
- Specific locations mentioned: Omaxe Chowk (Chandni Chowk, Delhi), Pacific Mall (Dehradun, Uttarakhand), Avani Riverside Mall (Kolkata, West Bengal), Omaxe Mall (Greater Noida, Uttar Pradesh)
Strategic Rationale
The expansion reinforces Recode Studios' vision of building a strong omnichannel retail network across India. The company aims to strengthen customer engagement, enhance brand recall, improve accessibility to its product portfolio, and accelerate market penetration in key urban centers. The kiosk format supports scalable, asset-light expansion while driving long-term market penetration and sustainable growth.
Expected Benefits
- Enhanced brand visibility in premium shopping destinations
- Reduced operational costs through efficient retail model
- Improved customer accessibility to product portfolio
- Additional consumer touchpoints in high-footfall locations
- Stronger retail productivity through increased physical presence
- Enhanced direct consumer interaction and product discovery
- Support for customer loyalty and sustained growth
Management Commentary
Mr. Dheeraj Bansal, Chairman & Managing Director, stated that the expansion marks an important milestone in Recode's retail journey. He emphasized that the kiosk format enables premium brand presence with operational efficiency while improving accessibility and customer engagement. The expansion complements the existing digital and retail ecosystem, allowing consumers to experience the growing portfolio of beauty and personal care products.
Financial Target
Management disclosed a revenue growth ambition of 50% in FY27, supported by this retail expansion strategy.
Company Background
Recode Studios Limited is a fast-growing Indian beauty and personal care brand offering over 350 SKUs across cosmetics, skincare, and personal care categories. The company follows an asset-light business model focusing on product innovation, branding, marketing, and distribution while leveraging third-party manufacturing capabilities.