Strategic Expansion Initiative
Recode Studios has announced a strategic expansion of its retail footprint through a kiosk-led growth strategy. The company has already launched two kiosks in Delhi during June 2026:
- Omaxe Cannaught Place, Greater Noida
- Omaxe Chowk, Chandni Chowk, Delhi
The initial customer response to these kiosks has been described as "encouraging" and has validated the potential of the kiosk format.
Expansion Plans
Building on the initial success, the company plans to open 6-8 additional kiosks across strategic high-footfall locations as an extension of its existing retail network.
Operational Model
The expansion will leverage the company's existing Franchise-Owned Franchise-Operated (FOFO) partner network. Local franchise partners will manage the kiosks in their respective markets, which is expected to:
- Strengthen execution capabilities
- Improve working capital efficiency
- Streamline supply chain operations
- Enhance local market ownership
Strategic Rationale
The kiosk model aligns with Recode Studios' strategy of pursuing asset-light expansion, enabling:
- Faster market penetration
- Reduced operating complexity
- Stronger brand visibility in premium retail destinations
- Maintained operational efficiency
- Higher throughput at lower operating cost
- Access to high-footfall locations such as malls
Management Commentary
Dheeraj Bansal, Chairman & Managing Director of Recode Studios, stated that the kiosk format allows the company to "expand faster, remain asset-light, and improve customer reach without significantly increasing operating complexity."
Company Background
Recode Studios Limited is described as a fast-growing Indian beauty and personal care brand offering:
- Over 350 SKUs across cosmetics, skincare, and personal care categories
- Asset-light business model focusing on product innovation, branding, marketing, and distribution
- Utilization of third-party manufacturing capabilities
- Strong omnichannel presence through retail network, e-commerce platforms, and distribution channels
- Focus on affordable premium products
Forward-Looking Statements
The document contains cautionary language regarding forward-looking statements, noting they are subject to risks and uncertainties including government actions, local/political/economic developments, technological risks, and other factors that could cause actual results to differ materially from expectations.