Strategic Partnership Details

Redington Limited has entered into a five-year strategic distribution relationship with Resulticks, a global leader in real-time audience engagement solutions. The collaboration is designed to accelerate the adoption of advanced, real-time customer engagement technologies across multiple territories.

Market Scope and Financial Target

The partnership covers three key territories:

  • Middle East
  • India
  • South East and South Asia (SESA)

Over the five-year period, Redington and Resulticks are targeting a market opportunity exceeding $150 million across these regions.

Partnership Structure and Objectives

The partnership brings together:

  • Redington's extensive channel ecosystem and market reach
  • Resulticks' AI-driven engagement platform

The collaboration will:

  • Support Resulticks' expansion across key markets in the Middle East
  • Strengthen Resulticks' reach in India
  • Accelerate growth opportunities across several markets in the SESA region
  • Be led jointly from Dubai, India, and Singapore

Channel Partner Enablement

The partnership introduces a structured partner engagement model that goes beyond traditional distribution, featuring:

  • Joint investments in partner enablement
  • Demand generation programs
  • Ecosystem development initiatives
  • Performance-based incentives
  • New avenues for value creation for channel partners

Executive Commentary

Sayantan Dev, Global Head, Software Solutions Group, Redington: "This partnership brings AI-driven capabilities into the Redington ecosystem, enabling channel partners to deliver more intelligent and connected customer experiences while creating meaningful new opportunities for partners to grow."

Redickaa Subrammanian, CEO of Resulticks: "Working with Redington gives us the ability to scale our vision across multiple markets through an ecosystem that understands the local landscape and can help customers translate technology into measurable outcomes."

V. S. Hariharan, Managing Director and Group CEO, Redington: "This partnership reflects how Redington is advancing from a traditional distribution model to a true technology orchestrator – shaping and scaling ecosystems that deliver next-generation capabilities across markets."

Strategic Impact

The collaboration aims to help businesses adopt real-time, end-to-end audience engagement strategies that drive:

  • Stronger customer connections
  • Measurable outcomes
  • Long-term growth
  • Empower partners with new capabilities and revenue opportunities