Announcement
Relaxo Footwears Limited, the largest footwear manufacturer in India, unveiled a refreshed Exclusive Brand Outlet in Vasundhara, New Delhi on 10 July 2026. The launch was presented as a key milestone in the company’s ongoing retail transformation strategy.
Store Features
The new outlet adopts a cleaner, more contemporary design language highlighted by bold accents that reinforce the Relaxo brand identity. Interior spaces are organized into clearly defined brand zones for Relaxo’s leading lines—Sparx, Flite, Bahamas, Boston and Maryjane—facilitating easy navigation and seamless product discovery. Improved merchandising enhances product visibility and encourages natural interaction, while the overall layout is intended to create an intuitive, engaging and modern shopping experience.
Strategic Rationale
According to Mr. Aakash Koparkar, Vice President‑Retail Business at Relaxo Footwears Limited, today’s retail is about the consumer experience rather than mere transactions. He stated that the new format reimagines stores to be more intuitive, contemporary and in sync with how India shops today, aiming to increase store footfall, improve product visibility, drive stronger conversions and deliver an immersive customer experience.
Company Footprint
Relaxo currently operates over 416 Exclusive Brand Outlets across the country and maintains a network of more than 420 owned retail outlets. The company, incorporated in 1984, is listed among the top 500 most valuable Indian companies and is a Fortune 500 (India) entity. Its product portfolio includes slippers, sandals, sports and casual shoes under flagship brands such as Relaxo, Sparx, Flite and Bahamas, each positioned as a leader in its segment. Relaxo’s distribution footprint is pan‑India, with availability on major e‑commerce portals, large‑format stores and in global markets.
About Relaxo Footwears Ltd.
Relaxo Footwears Ltd. manufactures a wide range of footwear, offering affordable quality products. The company’s most popular brands—Relaxo (rubber slippers), Sparx (sports shoes and sandals), Flite (fashionable semi‑formal slippers) and Bahamas (casual flip‑flops)—cater to diverse consumer segments. For further information, visit https://relaxofootwear.com/.