Announcement
On July 10, 2026, Relaxo Footwears Limited, India's largest footwear manufacturer, opened a refreshed Exclusive Brand Outlet in Vasundhara, New Delhi. The outlet represents the latest iteration of the company's retail format, aimed at delivering a more intuitive, engaging and seamless shopping experience for the new‑age consumer.
Store Features
The new store adopts a cleaner, contemporary design language with bold accents that reinforce the Relaxo brand identity. It is organized into clearly defined brand zones that facilitate easy navigation and allow shoppers to move seamlessly between product categories. Improved merchandising enhances product visibility for the company's key brands—Sparx, Flite, Bahamas, Boston and Maryjane—encouraging natural interaction and confident purchase decisions. The format is intended to increase footfall, improve product visibility, drive stronger conversion rates and provide an immersive customer experience.
Executive Comment
Mr. Aakash Koparkar, Vice President‑Retail Business at Relaxo Footwears Limited, stated that retail today is about the consumer experience and that the new format reimagines stores to be more intuitive, contemporary and aligned with how India shops today, strengthening the brand’s retail presence.
Company Context
Relaxo Footwears Ltd, incorporated in 1984, is the largest footwear manufacturer in India and is listed among the top 500 most valuable Indian companies and the Fortune 500 (India). The firm manufactures slippers, sandals and sports & casual shoes under its flagship brands Relaxo, Sparx, Flite and Bahamas, each a leader in its segment. Relaxo currently operates more than 420 exclusive brand outlets across the country, complemented by a pan‑India distribution network that includes major e‑commerce portals, large‑format stores and international markets. The new outlet aligns with the company’s broader retail strategy of measured expansion and enhanced consumer engagement.