Overview

Reliance Broadcast Network Limited (RBNL), a wholly‑owned subsidiary of Sapphire Media Limited, announced the launch of ONE BIG WORLD, an AI‑powered, fully integrated media and entertainment ecosystem. The initiative consolidates the BIG FM radio network, BIG News Network, BIG DOOH digital out‑of‑home screens, BIG LIVE digital engagement hub, and new experiential verticals under a single platform designed to accompany consumers across every physical and digital touchpoint.

Reach and Scale

ONE BIG WORLD is projected to engage more than 500 million monthly users. Its reach is built on 67 BIG FM radio stations that together serve 340 million+ listeners across 1,900+ towns and 120,000+ villages. The ecosystem also includes 100 million+ lifetime BIG LIVE users, a social media footprint of over 20 million followers, and 5,000+ transit‑led BIG DOOH screens deployed in 75+ cities.

Physical Infrastructure

The platform will operate from a 60,000 sq ft facility in Noida, marking a strategic shift from a standalone radio broadcaster to a converged media powerhouse.

Strategic Pillars

1. Foundation Pillars

  • BIG FM remains India’s largest single‑brand FM network and will extend into digital‑first video content through Video Radio Jockeys (VRJs).
  • BIG News Network is a social and digital‑first broadcast news service; it plans to launch additional regional channels and a dedicated business news channel within the year.
  • BIG DOOH comprises a 5,000+ screen transit network that is evolving into a programmatic, tech‑enabled platform for measurable brand visibility.

2. Digital & Product Frontiers

  • BIG FM ONE is the flagship AI‑driven digital destination offering vernacular, hyper‑local, vertical, short‑ and long‑form audio‑video content, community spaces, interactive formats, intelligent personalization, and integrated commerce, with ambitions for global streaming.
  • BIG LIVE continues as a digital engagement hub with interactive formats such as “Ask RJ” and “BIG FM Ke Pandit Ji”, serving 100 million+ lifetime users.
  • BIG Social Connect currently reaches 20 million+ users and will expand with over 100 new handles across categories and genres.

3. Experiential & Live Verticals

  • BIG Vibe targets youth with high‑frequency live entertainment, artist tours, and premium venue partnerships.
  • BIG Concerts & IPs will scale multi‑city artist tours and award shows (e.g., BIG Impact Awards, BIG Marathi Entertainment Awards) along with expos, carnivals, conclaves, and festivals such as BIG Dream Makers, BIG Auto Expo, and BIG Family Fest.
  • BIG Experiences is a specialized MICE and enterprise experiential vertical focused on high‑value IP creation, large‑scale brand launches, and strategic corporate engagements.

Leadership Commentary

Chairman Sahil Mangla stated that after two decades of building trust and hyper‑local relevance, ONE BIG WORLD is RBNL’s strategic response to the evolving non‑linear consumer journey, transforming the company into an indispensable daily companion. CEO Ashit Kukian highlighted that the unified platform offers advertisers 360‑degree in‑house solutions, eliminating the need for fragmented campaigns and delivering deeper engagement, greater scale, and measurable ROI.

Recognition and Outlook

RBNL has received accolades from the ABBYS, E4M Golden Mikes, ACEF, and India Radio Forum. The launch positions the company to become one of India’s most comprehensive, future‑ready, and innovation‑led media and entertainment ecosystems.