Campaign Overview: Reliance Digital announced the nationwide "Boot Up India" consumer campaign aimed at accelerating access to next‑generation AI‑enabled laptops. The initiative is powered by Intel and Microsoft and went live on May 29, 2026.
Customer Offers:
Free additional two‑year warranty extension on eligible laptops.
Minimum exchange credit of Rs 5,000 on old devices.
Discounts of up to Rs 15,000 through leading bank‑card offers and paper‑finance options.
Financing offers to make premium devices more affordable.
Up to Rs 5,000 worth of free online learning courses for eligible buyers.
Product Portfolio: Over 100 AI‑ready laptops from global brands including Acer, ASUS, Dell, Apple, Lenovo, Samsung, HP and others.
Retail Strategy: Combines in‑store experiences at more than 700 large‑format Reliance Digital stores and 900+ My Jio stores across 850+ cities with digital commerce platforms.
After‑Sales Support: Customers receive access to Reliance resQ, an ISO 9001‑certified service arm offering specialised installation, device setup and maintenance support.
Company Background: Reliance Digital is one of India’s leading consumer electronics retailers, offering over 300 national and international brands and more than 5,000 products.
