Overview
Reliance Digital announced the return of its #TakeTheFirstBite campaign ahead of the upcoming Apple flagship launch, unveiling a reimagined creative titled “Mr. iSeek New Phone.” The visual features Sir Isaac Newton seated beneath a tree, looking up as an apple falls, humorously echoing the historic apple‑fall anecdote while symbolising the anticipation surrounding the new Apple device.
Campaign Objective
The #TakeTheFirstBite concept is designed to generate buzz by positioning Reliance Digital as the first and only destination where consumers can secure the highly awaited Apple product. The out‑of‑home (OOH) creative aims to capture attention, provoke a smile, and reinforce the retailer’s role in the Apple launch narrative. Further details about the Apple product launch will be disclosed after 9 September 2026, post 9:30 p.m.
About Reliance Digital
Reliance Digital is described as India’s largest electronics retailer, operating in more than 800 cities with over 700 large‑format Reliance Digital stores and more than 900 My Jio stores. The retailer offers over 300 international and national brands and a catalog of more than 5,000 products, providing a wide selection to meet diverse customer needs. Trained staff are available at each outlet to guide shoppers through product details.
After‑Sales Service
The company highlights its after‑sales service capability through Reliance resQ, the only ISO 9001‑certified electronics service brand in India. Reliance resQ operates throughout the week and delivers end‑to‑end solutions for all products sold by Reliance Digital.
Purchase Channels
Customers can acquire Apple devices and other electronics by visiting any Reliance Digital store, or through the online platforms www.reliancedigital.in and www.jiomart.com.
Disclaimer
The press release is distributed under an arrangement with PRNewswire; PTI does not assume editorial responsibility for its content.