Acquisition Overview
On August 5, 2026, Reliance Retail Ventures Limited (RRVL) announced the acquisition of the AI Styling Engine and commerce application developed by Bengaluru‑based startup Furrl. The press release, issued via PRNewswire, states that the deal is part of Reliance Retail’s broader AI‑first strategy aimed at embedding artificial intelligence across its consumer businesses to deliver more personalised and intuitive shopping experiences.
About Furrl
Furrl, operated by Kleosa Retail Private Limited, was founded in 2022 by Esha Tiwary. The company offers an AI‑powered styling, cataloguing and fashion discovery platform that converts product catalogues into personalised outfit recommendations and provides a consumer‑facing commerce app for direct‑to‑consumer fashion brands. Over the four‑year period since its inception, Furrl scaled its platform to cover more than 50,000 products from over 200 fashion and lifestyle brands, building deep technical capability in catalogue intelligence, personalisation and outfit‑level recommendation.
Strategic Rationale
Reliance Retail intends to integrate Furrl’s technology to strengthen its AI‑driven discovery and personalisation capabilities across both digital and omni‑channel retail platforms. The acquisition is expected to enable the combined entity to reach millions of customers with enhanced, context‑aware product recommendations, thereby advancing the retailer’s goal of delivering a highly personalised shopping journey.
Statement from Founder
Esha Tiwary, founder of Furrl, commented that the acquisition validates the team’s conviction that “fashion discovery is broken and AI can fundamentally change that,” and that joining forces with Reliance Retail will allow the technology to reach a vastly larger audience.
Financial Terms
No financial terms or consideration for the acquisition were disclosed in the announcement.