Reliance Retail Acquires Priyanka Chopra Jonas's Anomaly

Reliance Retail Limited acquired global haircare brand Anomaly from Priyanka Chopra Jonas, including trademarks and digital assets.
The acquisition aims to scale Anomaly through Reliance's omnichannel network and Tira platform, focusing on Indian market expansion.
Priyanka Chopra Jonas will remain as Creative Director, while Reliance Retail reported ₹3.70 lakh crore turnover for FY26.
The strategic move expands Reliance's beauty portfolio with a clean, vegan brand already present in international markets.