Overview
Ridhi Mehra announced the opening of its new flagship bridal destination at Ambawatta One, located in the historic Mehrauli area of New Delhi. The store is described as the brand’s first dedicated couture address for brides, grooms and their families, bringing together bridal couture, menswear, accessories and personalised consultation spaces under a single, purpose‑built environment.
Flagship Details
The flagship is positioned as a complete wedding‑dressing destination, extending the Ridhi Mehra proposition beyond garments to include couture, craftsmanship and a curated consultation experience. In addition to the main salon, a private bridal lounge has been created for intimate fittings and shared moments with loved ones. The interior concept, conceived by Phenotype Studio and led by architect‑designer Anica Kochhar, blends contemporary restraint with timeless romance through a material palette of warm timber, muted tonalities and soft blush accents. A bespoke hand‑painted motif wall, derived from the Ridhi Mehra design lexicon, serves as a striking point of arrival, underscoring the maison’s artisanal rigour.
RANJHEYA Collection Launch
Coinciding with the store opening, Ridhi Mehra unveiled its latest couture proposition, RANJHEYA, via an immersive evening showcase. The presentation departed from a traditional runway, opting for a multi‑sensory tableau that combined original music compositions, floral interventions, lighting and movement to create a living assemblage. Rather than focusing on individual looks, the event unfolded as a series of meticulously composed scenes, inviting guests to experience the collection’s emotional register, craftsmanship, references and design philosophy. RANJHEYA introduces both womenswear and menswear in a shared creative dialogue for the first time, featuring lighter construction, layered textiles, nuanced hand embroidery and fluid silhouettes that respond to culturally diverse celebrations while remaining rooted in Indian craftsmanship.
Strategic Significance
The Ambawatta flagship marks a strategic inflection point as the house enters its fifteenth year, embodying an expanded vision of contemporary Indian occasion dressing. By consolidating the brand’s couture universe in a single destination, the flagship aims to provide a holistic bridal luxury experience where architecture, artistry and emotion operate in seamless dialogue.
Founder’s Statement
Ridhi Mehra, Founder and Creative Director, said: “The opening of our Ambawatta flagship marks an important new chapter for Ridhi Mehra. We’ve always envisioned creating a space that feels as personal as the journey our clients are celebrating. More than a store, it is a place where every part of that experience, from the first consultation to the final fitting, can unfold with intention. Launching RANJHEYA within this flagship felt instinctive because the collection embodies the same philosophy. The music, the space and the couture all belong to the same throughline, allowing every element to enrich the next and create a more complete understanding of the collection and everything it represents.”
Additional Information
For further details, visitors can explore www.ridhimehra.com or experience the new flagship store at Ambawatta One, Mehrauli, New Delhi.