Ripplix Announces Launch of AI Visibility and Optimisation Platform

On Monday, 5 October 2026, Ripplix, an AI visibility and optimisation platform headquartered in New Delhi, unveiled a new subscription‑based service designed to help brands understand and improve their representation across AI‑powered search and discovery platforms. The platform monitors brand mentions, visibility, competitor citations and other signals on AI‑generated responses from tools such as ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity.

The offering goes beyond traditional search metrics that focus on rankings, traffic and clicks. It provides analytics and optimisation capabilities that diagnose why a brand is visible or invisible in AI answers and suggests actionable steps to enhance presence. Brands and marketing teams can obtain a free AI visibility report directly from the Ripplix website or arrange a discovery call for a deeper exploration of requirements.

Ripplix operates on a subscription model that includes AI visibility monitoring, analytics, optimisation, and optional consulting and strategic support covering SEO, AEO/GEO and paid marketing. The company is bootstrapped and was founded by three industry veterans:

  • Girish Kumar, co‑founder, brings 18 years of digital marketing and growth experience, having worked with global enterprises such as Amazon, MakeMyTrip, Aviva and Airtel, as well as startups across India, Singapore and Dubai.
  • Reshav Singh, co‑founder, contributes 19 years of expertise in SEO, search marketing and performance marketing from roles at Info Edge, Snapdeal, Lenskart, and senior growth positions at MakeMyTrip and upGrad.
  • Nikhil Singh, co‑founder and CTO, adds a technology and AI background with software engineering, backend systems and data infrastructure experience at Tripoto, Dipper (acquired by FarEye), InnovAccer, Auro.edu and DocuVille, where he led AI backend development and document‑intelligence platforms.

The founders initially operated a services‑led consulting model, using client engagements as a real‑time learning engine to refine product features. This feedback loop allowed them to identify edge cases, test interventions, and gather evidence on factors influencing AI visibility. Over time, the ambition evolved to build an intelligence layer that progresses from simple monitoring to deeper understanding, diagnosis and actionable recommendations.

Ripplix’s longer‑term vision is to integrate AI search insights with traditional SEO and eventually paid search, creating a unified discovery ecosystem. The platform is now live for brands, marketing teams and agencies, offering both the software solution and complementary consulting services.

Media Contact: info@ripplix.io

---