Rogers Communications Inc (TSX:RCI.A, NYSE:RCI) saw its share price rise approximately 5% on Tuesday following the announcement of a 12‑year sublicensing agreement with Amazon’s Prime Video for National Hockey League (NHL) games in Canada. The agreement grants Prime Video exclusive rights to broadcast Wednesday night regular‑season national NHL games in both English and French, commencing with the 2026‑2027 season, and also to air exclusive rights to select Stanley Cup playoff series – specifically two first‑round series and one second‑round series each year. At minimum, the deal covers 26 national regular‑season NHL games beginning on Wednesday, September 30, which will be available to Prime members in Canada at no additional charge.
"Our partnership with Prime Video builds on the strong foundation we have established together and reinforces NHL hockey as the most valuable sports content in Canada," said Tony Staffieri, President and CEO of Rogers. Sportsnet, Rogers’ sports media brand, continues to hold exclusive English‑language rights to more than 500 national NHL games per season, including Monday and Saturday night broadcasts and the Stanley Cup Playoffs, except for the series sublicensed to Prime Video.
The sublicensing arrangement follows Rogers’ own 12‑year national media rights agreement with the NHL, announced last year, which covers all platforms in Canada for the 2026‑27 through 2037‑38 seasons. "The agreement brings more premium live sports to Prime members in Canada," said Jay Marine, Head of Global Sports at Prime Video. NHL Commissioner Gary Bettman added that Prime Video has been a valuable addition to the NHL’s media lineup in Canada over the past two years.
The article was generated with AI assistance and reviewed by an editor.