Launch Overview
On August 14, 2026, coinciding with India’s Independence Day, Roongta Cinemas announced the launch of the “Roongta Senior Care Experience”, an initiative designed to make cinema attendance safer, more comfortable and inclusive for senior citizens.
Service Offerings
The experience provides a dedicated Senior Assistance Desk for priority support and emergency coordination, a “Senior Care Buddy” escort service guiding seniors from entry to exit, priority entry and early access to reduce crowd exposure, reserved easy‑access seating zones with minimal stairs, enhanced lighting to aid navigation, wheelchair and walking assistance by trained staff, senior‑friendly food and beverage options with spill‑safe packaging, massage chairs at selected locations for relaxation before or after screenings, improved washroom accessibility with safety features and clear signage, and simplified booking support through phone, WhatsApp and assisted counters.
Additional Support Features
Roongta Cinemas also offers family reassurance support with optional updates for relatives, special assistance for solo senior visitors, post‑show exit assistance to avoid rush, and arrival and drop‑off support for easier access to entry points.
Leadership Statement
CEO Sanjay Barjatya stated that the initiative reflects the company’s belief that true freedom includes the ability to participate, explore and enjoy life without barriers, and emphasized that “we are not just making cinema accessible; we are making it more human.”
Media Contact
For further information, media inquiries can be directed to Ishita Bhatnagar Shetty, Vice President Sales & Marketing, at 9930185322 or via email at Ishita.bhatnagar@rcinemas.in.