Event Overview

The company, along with its subsidiary Emirates Holding FZ LLC and strategic partner Moda Orama Ventures Pvt. Ltd. (MOVe), is organizing the 2026 edition of the Emirates Awards and Emirates Luxury Show in Dubai, UAE. The event is being conducted in collaboration with PEZON and CineKorn Entertainment.

Event Scale and Format

The 2026 edition is described as "significantly larger in scale" compared to the inaugural 2025 edition. The event features three flagship platforms:

  • Emirates Awards: Recognizing excellence across business, entrepreneurship, fashion, luxury, entertainment and innovation
  • Emirates Luxury Show: Showcasing leading luxury brands, designers and premium lifestyle experiences
  • Business & Lifestyle Exhibition: Providing an international platform for businesses, brands and entrepreneurs to network, collaborate and expand globally

Strategic Context

The initiative reflects Rose Merc Limited's continued focus on expanding its presence in the global luxury, lifestyle, entertainment and business ecosystem through strategic collaborations. The company describes this as part of its "long-term strategic vision to create globally recognised intellectual properties."

Media Partnerships

The 2026 edition will benefit from extensive international media coverage through 18 specified media partners including Khaleej Times, Filmfare Middle East, India TV, Aaj Tak, Zee TV, ZEE5, India Today, Times Now, and several other regional and international media organizations.

Management Commentary

Mr. Purvesh Shelatkar, Executive Director, Rose Merc Limited stated: "The overwhelming response to the inaugural edition has encouraged us to further elevate this platform. The 2026 edition reflects Rose Merc Limited's commitment to building globally recognised intellectual properties that connect luxury, innovation, entrepreneurship and excellence while fostering meaningful international collaborations."

Mr. Hanif Shaikh, Chairman, Emirates Holding FZ LLC stated: "We are delighted to collaborate with Rose Merc Limited, Moda Orama Ventures Pvt. Ltd. (MOVe), PEZON and CineKorn Entertainment to deliver an even larger and more impactful 2026 edition. Through this initiative, we aim to foster meaningful cross-border partnerships, celebrate excellence across industries and further position the UAE as a global destination for luxury, entrepreneurship and innovation."

Expected Participation

The event is expected to attract distinguished dignitaries, policymakers, business leaders, investors, fashion designers, luxury brands, celebrities, real estate developers and entrepreneurs from the UAE, India and several international markets.

Additional Information

The media release was also disseminated on the company's website. The disclosure was signed by Vaishali Parkar Kumar, Managing Director (DIN: 09159108) of Rose Merc Limited.