Event Details
Event Name: Emirates Luxury Show – Eternal Runway and Emirates Awards – Business and Real Estate
Date: September 27, 2026
Venue: Le Méridien Dubai, UAE
Organizing Partners: Rose Merc Ltd, Emirates Holding FZ LLC, Moda Orama Ventures Pvt. Ltd. (MOVe), and Virtual Gain Technologies Pvt. Ltd. (Pezon)
Powered By: PEZON & JOJO OTT
Event Scale and Participation
- 15 international designers
- 15 celebrities and special guests
- 100 professional models
- 30 awardees
- 1,000 elite guests
- 35 luxury and real estate booths
- Millions of media and digital reach
Celebrity Participants
Expected showstoppers include Arbaaz Khan, Krushna Abhishek, Celina Jaitly, Zareen Khan, Hussain Mansoori, Terence Lewis, Salman Yusuff Khan, Abdu Rozik, and Sadiq Ahmed.
Featured Designers
Archana Kochhar, Manali Jagtap, Moodaaz Fashion, Saif Imam, Neena Fashion, Sudha Acharya, Kanchan, Sukanova, Afroz, Ashwini and Namrata, alongside talent from Russia, Europe, the UAE and other markets.
Event Direction
The show will be directed by Shakir Shaikh, supported by his international team specializing in lighting, visuals, sound, backstage management, and choreography.
Awards Component
The Emirates Awards will recognize individuals, entrepreneurs, companies, and industry leaders for excellence, innovation, leadership, and contributions to business and real estate in the UAE and globally.
Strategic Objective
The event supports Dubai's position as a global destination for tourism, luxury, culture, business, and international events, aligning with Dubai Department of Economy and Tourism (DET) objectives. The platform aims to celebrate unity, cultural exchange, inclusivity, women's empowerment, and business growth.
Leadership Commentary
Vaishali Parkar Kumar, Managing Director of Rose Merc Ltd: "We are proud to support a platform that celebrates excellence, connects industries and creates international visibility for participants and partners."
Harshee Haria, Owner of MOVe and Creative Head, Rose Merc Ltd: "Emirates Luxury Show is a celebration of creativity, innovation and excellence, bringing fashion, business and entertainment together on one global platform."
Hanif Shaikh, Founder and Chairman of Emirates Holding Group: "This event brings fashion, business, real estate and entertainment together while recognising success and creating meaningful global connections."
Amit Singh, Managing Director of Virtual Gain Technologies Pvt. Ltd.: "Pezon is proud to be associated with this prestigious event as presenting partner."
Financial Impact
Financial impact not quantified in the disclosure.