Brand Refresh Overview
Rotex Group announced a refreshed brand identity built around the positioning “Empowering Flow Intelligence.” The unveiling took place at the event titled “Rotex: The Next Chapter” held at The Leela Mumbai on 31 October 2026. The new visual and verbal identity is intended to convey the company’s continued focus on precision engineering, application expertise and solutions that meet evolving industrial demands.
Historical Background
Founded in 1967, Rotex began as a textile‑machinery manufacturer before expanding into solenoid valves and broader fluid‑control technologies. Over nearly six decades the company has grown its engineering capabilities, product portfolio, and international footprint, evolving alongside automation advances and changing industry requirements.
Product and Market Scope
Rotex manufactures fluid‑control systems and related automation products for a range of process‑driven sectors, including oil & gas, chemicals, pharmaceuticals, power, and specialised automotive applications. The company serves customers in more than 83 countries, positioning itself as a solutions partner for demanding operating environments.
Leadership Commentary
Nirav Shah, Director of Rotex Automation Limited, stated: “Rotex's journey since 1967 has been driven by engineering excellence and continuous evolution. With ‘Empowering Flow Intelligence’, we are building on this strong foundation to advance our capabilities, strengthen customer partnerships and address the evolving demands of industries across India and global markets.”
Mitali Shah, Director of Rotex Manufacturers and Engineers Pvt Ltd, added: “Our new identity reflects more than a visual transformation; it represents the evolution of Rotex and our vision for the future. We want to build a more unified, contemporary brand that communicates our engineering strengths, customer commitment and ambition to create lasting value.”
Strategic Intent
The refreshed identity aims to create a cohesive expression of Rotex’s capabilities across process and automotive segments, deepen relationships with customers and channel partners, and enhance brand recognition in international markets. It signals the company’s intent to leverage its heritage while pursuing growth opportunities in both domestic and global arenas.
About Rotex Group
Rotex Group, established in 1967, designs and manufactures fluid‑control systems and automation solutions for industrial and specialised applications. With a presence in over 83 countries, its product portfolio serves oil & gas, chemicals, pharmaceuticals, power, and automotive industries. For further information, visit https://rotexautomation.com/.