Transaction Overview
Route Mobile Limited announced that its wholly owned subsidiary, Route Connect Private Limited, has signed a Business Transfer Agreement (BTA) to acquire the identified business undertaking of Heltar Technologies Private Limited on a slump sale basis. The transaction involves Heltar's AI-driven omnichannel customer engagement platform business.
Acquisition Structure and Terms
The transaction is structured as a slump sale, under which Heltar will transfer the identified business undertaking to Route Connect Private Limited as a going concern. This includes:
- Heltar brand and intellectual property
- Technology platform
- Customer base
- Employees (who will transition to Route Connect as part of the transaction)
The transaction will be funded through Route Mobile's available cash, consistent with the Company's previously communicated capital allocation strategy. The deal is expected to close in the coming weeks, subject to customary closing conditions.
Strategic Rationale and Business Impact
Heltar's AI-driven omnichannel customer engagement platform turns communication workflows into automated programs, from a single prompt to a live customer journey. Key capabilities include:
- Chatbot and automation capabilities spanning WhatsApp and RCS
- No-code, prompt-driven platform enabling enterprises to configure and launch new use cases in days rather than months
- Extension into voice across WhatsApp Business Calling and traditional channels
- AI-driven analytics that help enterprises measure and optimize communication performance
The acquisition is expected to support growth in Route Mobile's non-SMS business by bringing Heltar's AI-native chatbot, voice, and analytics capabilities to enterprise customers in India and other geographies. The platform has demonstrated measurable improvements in conversion rates, customer satisfaction, and ROI for several large enterprise customers running high-value sales and marketing programs.
Management Commentary
Tushar Agnihotri, Chief Executive Officer, Route Mobile Limited: "This acquisition opens up a significant opportunity for us. Enterprises are shifting more of their engagement spend toward AI-native platforms, and this gives Route Mobile a strong position to capture that shift, starting with the enterprise customers who already trust us for messaging, voice, and identity."
Avyukt Aggarwal, Co-Founder and Chief Executive Officer, Heltar Technologies Private Limited: "We built Heltar to let enterprise teams launch new use cases quickly, without engineering effort. We'll keep building on this within Route Mobile, extending further into voice and analytics, with the scale and global reach to take it well beyond where we operate today."
Rajdipkumar Gupta, Managing Director, Route Mobile Limited: "Route Mobile already offers a broad range of communication channels beyond SMS, and this acquisition is about accelerating that part of our business even faster. Heltar's AI-driven engagement platform goes well beyond any single channel, spanning WhatsApp, RCS, and voice."
Leadership Continuity
Heltar's founding team, all IIT alumni, will continue to lead the platform within Route Mobile, driving revenue growth and expanding its AI-driven engagement capabilities into new use cases and channels.
Strategic Alignment
The acquisition is consistent with Route Mobile's previously announced strategy of pursuing targeted AI acquisitions and with the growth plans already shared with the market. Benefits are expected to build over the medium term, with potential to build further customer engagement and data capabilities over time.
Regulatory Disclosure
This disclosure is made in accordance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.