Route Mobile Limited has made a disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, announcing the appointment of Marko Erkic as Chief Executive Officer of Masivian S.A.S. (operating as 'Masiv'), effective September 1, 2026.
Key Appointment Details
- Appointee: Marko Erkic
- Position: Chief Executive Officer of Masivian S.A.S.
- Effective Date: September 1, 2026
- Entity: Masivian S.A.S. (operating as 'Masiv'), a Colombian CPaaS provider and subsidiary of Route Mobile Limited
Professional Background of Marko Erkic
Marko Erkic is described as an experienced growth and operations leader in digital communications, telecommunications, and technology sectors with a strong track record across Latin America. His previous roles include:
- Chief Revenue Officer at Fora Solutions
- Chief Revenue Officer at Minka
- Ten years in senior regional leadership roles at Infobip, spanning business development, country management, and regional leadership across Latin America
Strategic Rationale
The appointment is positioned to accelerate CPaaS growth across LATAM and support Proximus Global's mission to evolve enterprise-consumer engagement worldwide. Masiv forms a key part of Route Mobile's CPaaS portfolio and empowers businesses to build smarter, data-driven relationships with their customers.
Management Commentary
Marko Erkic stated: "I am honored to join Masiv at such a transformative time. By combining Masiv's powerful omnichannel capabilities with the immense scale and resources of Proximus Global, we have a unique opportunity to redefine how enterprises build relationships with their audiences. I look forward to working with this talented team to build upon our CPaaS momentum and deliver the cutting-edge communications solutions that our customers rely on to grow and succeed."
Tushar Agnihotri, CEO of Route Mobile, stated: "We are very pleased to announce the appointment of Marko Erkic as the new CEO of Masiv. As Proximus Global continues its mission to seamlessly connect, protect, and engage customers worldwide, Masiv will play a pivotal role in that journey, particularly in driving Route Mobile's strategy and accelerating our growth across the LATAM market. Marko's leadership and vision will help us empower more enterprises with world-class omnichannel solutions and solidify our position as a global CPaaS leader."
Company Background Information
About Masivian S.A.S.: A cloud communications platform service provider in Latin America with strong presence in Colombia and Peru. Offers multichannel notification services through SMS, OTT business messaging, email, and voice. The platform orchestrates and automates A2P messaging and multichannel conversations for marketing and operations.
About Route Mobile Limited: Established in 2004, a cloud communications platform service provider catering to enterprises, OTT players, and mobile network operators. Portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics, and monetization. Headquartered in Mumbai, India, with global presence in Asia Pacific, Middle East, Africa, Europe, and Americas. Now part of Proximus Group.
About Proximus Global: Combines strengths of Telesign, BICS, and Route Mobile, transforming future of communications and digital identity. Reaches over 5 billion subscribers, secures more than 180 billion transactions annually, and connects 1,000+ destinations.
Financial Impact
No specific financial impact or quantification provided in the disclosure.