Partnership Details
Route Mobile Limited, a Proximus Global company and leading global provider of cloud communications and digital engagement solutions, announced a strategic partnership with Truecaller, the leading global communications platform. The partnership aims to expand the reach of Route Mobile's Business Messaging platform and help enterprises connect more effectively with their customers through interactive and trusted messaging.
Key Objectives and Capabilities
The strategic alliance aims to scale messaging capabilities with rich media support, driving trusted branding, stronger customer engagement, and long-term value creation across the ecosystem. As part of the partnership:
- Route Mobile will enable access to Truecaller Business Messaging
- Enterprises will be able to deliver secure, reliable and trusted communication at scale
- Businesses can reach more than 500 million monthly active users globally on Truecaller
- Messaging includes contextual, immersive, rich-media messages that seamlessly integrate images, documents, and videos
- Platform offers both one-way and two-way communication capabilities
Technical Features
The partnership provides a broad range of functionalities including:
- Verified business messaging
- Hyperlinks for actionability
- Smart priority sticky notifications
- Read receipts
Executive Commentary
Tushar Agnihotri, CEO, Route Mobile stated: "We are delighted to partner with Truecaller to bring advanced business messaging solutions to enterprises globally. By combining our robust CPaaS infrastructure with Truecaller's extensive user reach and rich media messaging, we are enabling brands to communicate more effectively, build trusted interactions, and engage customers in a more meaningful way. This collaboration supports secure, reliable communication at scale, helping businesses strengthen customer engagement and improve campaign effectiveness."
Priyam Bose, Global Head, GTM, Truecaller stated: "We are delighted to expand our footprint by enabling more businesses to connect with their customers through trusted and contextual messaging. This partnership will help drive broader platform adoption and create new opportunities to serve enterprise customers through Route Mobile's extensive network globally."
Company Background
Route Mobile Limited (BSE: 543228; NSE: ROUTE), established in 2004, is a cloud communications platform service provider catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO). The company's portfolio comprises solutions in messaging, voice, email, SMS filtering, analytics, and monetization. Route Mobile is headquartered in Mumbai, India, with global presence in Asia Pacific, Middle East, Africa, Europe, and the Americas, and is now part of Proximus Group.
Truecaller has over 500 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021.