Press Release Overview
On 17 October 2026, RTB Consumer Brands Private Limited, the company behind the ready‑to‑drink (RTD) brand Pour'd Cocktails, announced that it had secured two honours at the Spiritz Achievers’ Awards 2026. The firm was named Alcobev Startup of the Year and also received Product Launch of the Year for its Pour'd Picante and Mojito variants. Winners in the Excellence Awards were selected through a blind‑tasting process followed by jury deliberation.
Significance for the Indian Alcobev Landscape
The awards underscore a broader shift in India’s alcoholic‑beverage (alcobev) sector, where a growing cohort of home‑grown startups is challenging a market historically dominated by established brands and conventional formats. These newcomers are introducing products that align with the social habits of younger, urban consumers, notably the ready‑to‑serve cocktail format that offers a pre‑mixed, bottled drink ready to pour over ice or top up with soda, cola, or water.
Market Growth Projections
According to IWSR, India’s RTD cocktail segment is projected to expand at a compound annual growth rate of about 6 % through 2034, outpacing several traditional beverage‑alcohol categories. Analysts such as Euromonitor note that state‑level taxation and regulatory frameworks continue to limit the speed at which the category can scale.
Founder Commentary
Sahith Sethuraman, Co‑founder of RTB Consumer Brands, remarked, “Indian drinkers today are more curious and more experimental than ever. You can see it in the rise of flavoured spirits and in how quickly cocktail culture has grown beyond bars. We build all our cocktails to taste the way they would at a good bar, every single time, and winning a blind tasting tells us that consistency comes through in the glass. It’s also encouraging to see Indian startups being recognised for bringing new formats to a category that hasn’t changed much in decades. There’s a lot of room to grow from here.”
About Pour’d
Pour’d is a ready‑to‑drink cocktail brand launched by three friends who share a passion for great cocktails and good company. The brand offers full‑strength, balanced bottled cocktails made with premium spirits, emphasizing quality, consistency, and convenience. The product line is positioned to deliver bar‑quality experiences at home without the preparation effort required for traditional home‑mix cocktails.
Additional Context
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