Announcement
Rucards, a technology‑driven provider of prepaid cards, brand vouchers and rewards solutions, announced the launch of Rewardifi, a global rewards technology platform designed to simplify and scale customer engagement, employee recognition, loyalty and incentive programs.
Platform Overview
Rewardifi combines digital rewards, AI‑driven personalization, fulfillment, distribution and redemption within a single technology ecosystem. Physical merchandise is also available through the platform.
Catalog Size and Geography
The platform aggregates more than 8,000 reward SKUs and over 62,000 merchandise products, covering major markets such as the United States, Canada, Europe and the Gulf Cooperation Council (GCC) as well as other international regions.
Sector Coverage and Use Cases
Rewardifi is built to serve organisations across BFSI, retail, e‑commerce, travel and hospitality, healthcare, education, telecommunications, technology, automotive and corporate services. Typical use cases include employee rewards and recognition, customer loyalty and engagement, channel and partner incentives, customer acquisition and retention, corporate gifting and sales incentives.
Integration Capabilities
Through APIs, businesses can connect Rewardifi with existing systems to automate reward issuance, distribution and redemption workflows, enabling seamless integration with prepaid card solutions, brand vouchers and other Rucards offerings.
AI‑Assisted Program Creation
The platform’s AI assistance helps organisations define goals, target audiences and campaign requirements, generating more relevant reward selections and personalising the reward experience throughout the program lifecycle.
Leadership Comments
Vineet Tewari, CEO of Rucards, stated that the launch aligns with the company’s vision of building technology‑led solutions for the evolving rewards ecosystem and that Rewardifi provides greater choice, personalisation and operational efficiency. Zoheb Patel, Chief Business Officer, highlighted the availability of 8,000+ reward SKUs, more than 62,000 merchandise products and AI‑driven capabilities that make reward programmes flexible, scalable and accessible across markets.
Rucards Ecosystem Context
Rewardifi extends Rucards’ broader portfolio, which includes Visa and RuPay prepaid card solutions, brand vouchers, reward and redemption programmes, merchandise solutions and API‑enabled integrations for banks and corporates.