Rumble Rebrands to RUM Group, Stock +6%

Rumble Rebrands to RUM Group, Stock +6%

Rumble (NASDAQ:RUM) rose 6% in after‑hours trading on Wednesday following its announcement that it will rebrand as RUM Group Inc. and rename its cloud division Quake AI. The rebranding takes effect on 18 June 2026, when the company will operate two core business units: the Rumble video‑platform business and Quake AI, which combines the former Rumble Cloud CPU‑based compute infrastructure with the GPU estate acquired from Northern Data AG.

The acquisition, now closed, gives RUM Group approximately 85.2% of Northern Data’s outstanding shares and adds ten data‑centers to its infrastructure, four of which are owned. Northern Data contributes roughly 22,000 NVIDIA H100/H200 GPUs spread across nine data‑centers, bringing the combined entity’s energized and planned power capacity to about 250 MW, of which more than 200 MW remains unmonetized.

Northern Data has raised its full‑year 2026 revenue outlook to a range of €170‑190 million, representing an increase of about 30% from the prior guidance of €130‑150 million. The company also reported GPU utilisation of approximately 85% in March 2026.

In parallel, Rumble announced a multi‑year agreement with Together AI valued at $270 million for dedicated GPU cloud capacity powered by NVIDIA Blackwell B300 systems.

"We are living through a once‑in‑a‑generation shift. As artificial intelligence makes knowledge abundant, the scarcest and most valuable resource on Earth becomes the one thing machines can’t manufacture: human imagination," said Chris Pavlovski, Chairman and CEO of RUM Group.

Guggenheim Securities acted as lead financial advisor to Rumble, with Willkie Farr & Gallagher providing legal counsel. Jefferies Financial Group served as lead financial advisor to Northern Data, with Latham & Watkins and Gleiss Lutz acting as legal counsel.