Overview

Rustomjee Group, a leading Mumbai‑based real‑estate developer, launched the 2026 phase of its Mission 50,000 afforestation drive under the banner Go Green Kasara 2026. Over the last two years the initiative has resulted in the planting of more than 30,000 native trees in the Kasara region, and the Group has committed to planting an additional 10,000 trees during the upcoming monsoon season, moving the cumulative total toward its target of 50,000 trees.

Campaign Details

  • The plantation month commenced on 9 August 2026 and will continue with community‑driven weekend drives every Saturday and Sunday until 30 August 2026.
  • The campaign is conducted in partnership with the Confederation of Real Estate Developers’ Associations of India (CREDAI) and invites customers, families, corporate partners, local residents and environmental enthusiasts to participate.
  • This year’s effort introduces the Miyawaki plantation method at selected sites, which uses a high‑density mix of native species to accelerate forest growth and create self‑sustaining ecosystems.
  • Chief Sustainability Officer Ms. Namrata Nulwalla stated that “environmental restoration is most effective when communities participate together,” emphasizing that each tree contributes to biodiversity, soil health, groundwater recharge and climate resilience.

Corporate Background

Keystone Realtors Limited, incorporated in 1995 and operating under the brand Rustomjee Group, is a prominent developer in the Mumbai Metropolitan Region (MMR). The company has completed 41 projects, is executing 17 ongoing projects and has 21 forthcoming projects, covering market segments from mass market to luxury. To date, Rustomjee has delivered over 29 million square feet of constructed area and has a pipeline of more than 46 million square feet. The firm has re‑housed over 19,000 families, including more than 1,900 existing families, through its redevelopment activities.

Quote

Ms. Nulwalla added that the introduction of the Miyawaki method represents “another step towards creating dense, self‑sustaining green spaces that can deliver long‑term ecological benefits,” and reaffirmed the Group’s focus on measurable environmental outcomes and broader community engagement.