Overview
On 10 July 2026, Rustomjee, a leading Mumbai‑based real estate developer, issued a press release announcing a limited‑period exclusive payment plan that enables buyers to secure a Rustomjee home by paying only 10 % of the purchase price upfront. The scheme is available across select Rustomjee projects and is designed to lower the entry barrier for first‑time homebuyers, young professionals, growing families and investors.
Payment Structure and Benefits
Under the plan, the remaining balance is deferred until closer to project completion, allowing purchasers to spread their financial commitments over time. For non‑resident Indians (NRIs), the lower upfront investment may allow them to benefit from favourable currency movements or continued participation in equity markets. Ultra‑high‑net‑worth individuals (UHNIs) can keep a larger portion of their capital invested for potential short‑ to long‑term upside. End‑users are given the flexibility to time the sale of their existing asset nearer to the new project’s handover, potentially achieving better value realization.
Executive Commentary
Mukesh Singh, Chief Sales Officer of Rustomjee, stated that today’s homebuyers seek both aspiration and financial flexibility, and that the biggest hurdle is often the weight of the upfront financial commitment. He emphasized that the “10 % Now” payment plan directly addresses this reality by allowing customers to secure their preferred home today with minimal immediate outlay while deferring the balance, thereby providing financial confidence and reducing strain.
Company Background
Rustomjee operates through its listed entity Keystone Realtors Limited, incorporated in 1995. The group has a substantial portfolio covering the Mumbai Metropolitan Region, comprising 39 completed projects, 17 ongoing projects and 21 forthcoming projects that span all price points from mass market to luxury. To date, the company has delivered over 29 million square feet of constructed area and maintains a pipeline of more than 46 million square feet. Its asset‑light, integrated development model and strong focus on quality have enabled it to house over 19,000 families, including the re‑housing of more than 1,900 existing families through various redevelopment initiatives.
Disclaimer
The press release is provided under an arrangement with NRDPL; PTI takes no editorial responsibility for the content.