Overview
Rustomjee, a leading Mumbai real‑estate developer, announced a limited‑period exclusive payment plan called “10% Now”, enabling customers to secure a Rustomjee home by paying only 10 % of the price upfront. The remaining balance can be deferred until closer to project completion, providing a financially convenient entry into the real‑estate market.
Target Audience
The scheme is aimed at first‑time homebuyers, young professionals, growing families and investors seeking long‑term value. It also offers specific benefits for NRIs, ultra‑high‑net‑worth individuals (UHNIs) and end‑users planning to time the sale of existing assets nearer to project handover, potentially enhancing value realisation.
Executive Quote
Mukesh Singh, Chief Sales Officer of Rustomjee, said the plan addresses the major hurdle of large upfront commitments, providing financial flexibility and allowing buyers to optimise capital while remaining invested in equity markets or timing asset sales. He highlighted that purchasing a home is a significant financial decision and that the “10% Now” plan reduces immediate financial strain.
Company Profile
Keystone Realtors Limited, incorporated in 1995, operates under the Rustomjee brand across the Mumbai Metropolitan Region (MMR). The company has completed 39 projects, is executing 17 ongoing projects and has 21 forthcoming projects covering all price points from mass market to luxury. To date, it has delivered over 29 million square feet of constructed area and maintains a pipeline of more than 46 million square feet. Rustomjee has housed over 19,000 families, including the re‑housing of more than 1,900 existing families through redevelopment initiatives, underscoring its asset‑light, integrated development model.
Additional Information
The press release is distributed under an arrangement with NRDPL; PTI disclaims editorial responsibility.